Source: entrackr
Mumbai, July 3, 2025 – Luma Fertility, a Mumbai-based fertility-tech company, has raised $4 million in seed funding. The investment was led by Peak XV’s Surge, a popular startup accelerator. Other participants included Ameera Shah, Managing Director of Metropolis Healthcare, and Vijay Taparia of B2V Ventures.
Luma is planning to use the funds to expand their services through Mumbai, and soon plan into other Indian cities in the next two years. The ultimate goal was to provide accessible, personalized, and tech-enabled fertility treatment.
What Luma Provides
Luma Fertility, founded by Neha K. Motwani, offers fully integrated fertility services.The services include:
- In-vitro fertilization (IVF)
- Egg and embryo freezing
- Fertility checkups
- Pre-Conception (before pregnancy) care
Neha Motwani is also the founder of Fitternity, a fitness platform that was acquired by Cult.fit (formerly Cure.fit) in 2021.
Luma has opened its flagship clinic in Bandra, Mumbai. The clinic has a total of 6,000 square feet of space and is designed to be transparent and comfortable, with an open lab concept that allows patients to see how the equipment works.
In addition to medical treatment, Luma also provides holistic wellness services such as:
- Nutrition counseling
- IV therapy
- Acupuncture
- At-home semen testing
- The Digital Route to Fertility
To supplement the services to patients, Luma has established a companion mobile app. The app allows patients to:
- Track their treatment
- View reports in real-time
Get care support from LumaAI, our virtual helper that is available anytime to assist with their medicine schedule and track their cycle.
Each patient also has a dedicated care team helping them along the journey to make it more personal and caring.
Market Demand Is Increasing
India’s fertility rate is declining, going from 2.1 to 1.9, which means naturally fewer children are being born. At the same time, the number of people using IVF and other fertility treatments is increasing. Experts believe that the IVF cycles in India may increase from 320k in 2024 to 550k by 2028.
Luma intends to increase their offerings, specifically egg and embryo freezing, to help millennials and Gen Z who are delaying parenthood for career or personal reasons.
The Future
Luma Fertility is ready to scale, with the new funding and terrific team behind it. The startup aims to expand access to modern, tech-enabled fertility care for more people across India, combining treatment expertise with digital tools to facilitate and modernize the patient experience.
