Every major firm wants to sign famous celebrities as its brand ambassadors since the idea of celebrity brand endorsements has become so popular worldwide. This is due to the fact that the brand is using the celebrity’s glamor and appeal to advertise their goods and services, which makes it a profitable marketing approach.
A global superstar will aid the business in reaching its target market so, there are brands endorsed by Priyanka Chopra as she is also a well-known global celeb.
Due to their popularity with a worldwide audience, stars like Priyanka Chopra are in high demand from both Indian and foreign brands. Indian actress, model, singer, and most recently, producer of motion pictures, Priyanka Chopra Jonas. Priyanka is one of the highest-paid actors in the nation and was crowned Miss World in 2000, a prestigious competition.
The actress has received numerous honors and prizes, including Padma Shri from the Indian government and Filmfare’s and National Film Awards. Priyanka Chopra is included among the top 100 most powerful persons in the world by Forbes. Priyanka is well-known for her roles in films like The Sky is Pink, The White Tiger, Dil Dhadakne Do, Mary Kom, 7 Khoon Maaf, Barfi, and many others.
In the American thriller series Quantico, she also portrayed the lead role. In addition to her acting career, Priyanka has produced some well-known films, recorded three singles, and provided the vocals for several movie songs.
For an Instagram post intended to promote a brand, the actress is reported to demand above Rs. 2 lakh and even over Rs. 5 crore. The actress is predicted to have a brand value of Rs. 2.65 billion and a net worth of $50 million in 2021.
The actress has endorsed companies including Bumble, Pepsi, Pantene, Nokia, Assam Tourism, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, UNICEF, Beats by Dr. Dre, Schmitten Luxury Chocolates, Lux, Xpert Dish Wash, Colgate, Pro-Ease, Hero MotoCorp, Josco, LYF Smartphones, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Itchy Fizz, Jewels by Nirav Modi Bumble Pantene Garnier, Colgate, Smartphones LYF, Chocolates of Luxury by Schmitten, Tourism Expert Dish for Assam.
A brand of fizzy apple juice owned by Parle Agro is called Appy Fizz. After the success of Appy, a different apple juice brand that was well-known in India, the business created Appy Fizz in 2005. A marketing effort caused Parle Agro’s similar beverage, Grappo Fizz, a fizzy grape juice, to fail. Global Beverage Co Ltd. produces and markets Appy Fizz under license from Parle Agro in nations like Bangladesh. In 2016, Priyanka was named the company’s brand ambassador. Since then, she has promoted the company in numerous commercials. In order to generate a lot of buzz among the younger generation, Parle Agro developed a multimedia campaign with Priyanka and the South Indian actor Jr. NTR. Priyanka has endorsed Appy Fizz.
Jewels by Nirav Modi
One of the leading luxury diamond jewelers, Nirav Modi was well-recognized for his jewelry with diamond accents. The company was well-known for its assortment of rings, bracelets, earrings, necklaces, and pendant pieces. Priyanka remarked, “My collaboration with Nirav Modi is like a meeting of minds in many respects,” at the moment she was named the brand ambassador. We are both proud of our Indian background, and the thought of elevating a contemporary Indian to the top of the international agenda unites us. When Nirav Modi was accused of financial fraud, Priyanka was named the brand ambassador and joined actor Siddhrath Malhotra in an advertisement campaign. However, she ended the three-year agreement.
The American social media firm Bumble is well-known for its online dating app, which encourages interaction between users who are interested in one another. One of the app’s most distinctive features is that only female users can initiate contact with compatible male users in heterosexual matches, however, both users can send a message first in same-sex matches.
Whitney Wolfe Herd established the business, which competes with Tinder, another dating app, in the Indian and international markets. According to Forbes, the app has over 42 million monthly users as of 2021 and was valued at $1 billion.
Along with endorsing the app, Priyanka also serves as the company’s partner, advisor, and investor. Bumble’s presence in the nation has grown thanks to Priyanka, who has also given women in India the confidence to use dating apps. The actress commented in response to her investment in the business, “I’ve always believed that investing in women is vital to social development and economic prosperity.”
Procter and Gamble is the owner of the well-known hair care product brand Pantene. Hoffmann La Roche initially founded the business in 1945. Procter and Gamble acquired Pantene in 1985 so that it could compete in the market for beauty products. The company is well-known for its products, which include conditioners like Pantene Pro-V and 2-in-1 shampoos. Priyanka became the first Indian to serve as the company’s worldwide brand ambassador. The actress expressed her excitement at becoming the new Pantene global ambassador in an interview. She continued by mentioning how popular the company is all over the world and how much she adores how Pantene promotes and celebrates the idea that being strong is attractive.
One of the leading cosmetics brands owned by the French cosmetics giant L’Oreal is Garnier. The company is well-known for its hair and skin care products, and it has established a reputation for being an authority on healthy beauty by offering all-natural remedies to problems like pollution, acne, UV rays, and exhaustion. The company sells its goods in several nations throughout the world, with products catered to various skin types and cultural groups. As the brand ambassador for Garnier, Priyanka has appeared in both print and television advertisements promoting the Garnier Light Ultra Intense Fairness Moisturizer. However, in recent years, Priyanka has acknowledged her sorrow for taking part in commercials for skin-lightening products. In an interview, Priyanka expressed her remorse for the Ponds and Garnier Fairness endorsements and apologized for them.
In India, Colgate Palmolive Limited, an American corporation, is the market leader for oral care products with scientific backing. The business is well recognized for its extensive line of goods, which includes mouthwash, toothpowder, dental floss, and toothbrushes. It also offers a variety of specialized dental therapies. In 1937, Colgate Palmolive India Ltd. was first founded. Priyanka Chopra is a Colgate brand ambassador and has appeared in advertisements and campaigns for the company’s Colgate Active Salt Neem toothpaste. The actress was chosen by Colgate-Palmolive (India) Limited as its brand ambassador because of her motivating personality and status as a global superstar, according to Eric Jumbert, marketing director of the company.
Smart Phones LYF
One of the leading cell phone providers in India is called LYF, which is pronounced “Life.” The Indian smartphone maker, also known as Reliance LYF, is headquartered in Mumbai, Maharashtra. The business is a division of Jio, a Reliance Industries company.
LYF has also risen to become the second-largest provider of LTE phones in the nation and the fifth-largest smartphone player overall. In 2016, the organization appointed Priyanka Chopra as its brand ambassador for LYF cellphones.
The actress has participated in numerous multi-media initiatives. The business created a commercial with Priyanka to promote the most recent smartphone, the LYF Earth 2. The actress also shared a phone advertisement on Twitter in which she can be seen explaining the device’s characteristics in a conversational manner.
Chocolates of Luxury by Schmitten
Rajhans Group is the owner of the Surat-based chocolate company Schmitten Chocolates. The company has developed into one of the household names in the premium chocolate industry. In just four years after its founding, the Rajhans group has generated a revenue of Rs 300 crore with brands including Schmitten and Hoppits. Seven different variations of dark and milk chocolate are offered by Luxury Chocolates. The business intends to grow, and it anticipates chocolate sales of Rs 1,000 crore. That is why the group decided to make Priyanka the schmitten brand’s spokesperson. Numerous of its commercials featuring the actress promoting its upscale chocolates have been released.
In order to promote Assam tourism in 2016, the Assam state government and international celebrity Priyanka Chopra signed a contract. The actress was pictured in the Awesome Assam Campaign, where she was shown visiting and having a good time when in Assam for a friend’s wedding. The Assam Tourism Board started the Awesome Assam campaign in 2017 to promote the state’s tourism industry. The one-horned rhino, Assam tea, and the mighty Brahmaputra were the main subjects of the campaign.
The RSPL Group owns the dishwashing brand Xpert. The company has a history of television commercials that show how its goods have simplified housewives’ lives. The company appointed Priyanka Chopra as its brand ambassador in an effort to increase consumer interest and reach its intended market.