Lifestyle brand Villain onboards Hardik Pandya as brand ambassador.

As part of the partnership, Pandya will be seen in a series of advertisements and marketing material for the brand. The cricketer will also represent the brand at various events and functions.

India’s lifestyle brand Villain, is a part of Mensa brands, has announced Hardik Pandya as the brand’s first Brand Ambassador. As part of the partnership, Pandya will be seen in a series of advertisements and marketing material for the brand. The cricketer will also represent the brand at various events and functions.

Hardik Pandya, one of the stars of India’s cricket team, is joining Villain as its brand ambassador.

The brand, which is known for its edgy, streetwear-inspired designs, is expanding its men’s collections under Pandya’s mentorship. The brand is planning to leverage his popularity to further expand into new markets and generate further brand awareness, said a release. The brand has already signed Pandya on as an ambassador .

Ananth Narayanan, founder and chief executive officer, Mensa Brands, said, “If there is anyone who truly embodies the persona of Villain with their attitude, style, and never-back-down energy, it’s Pandya. We are excited to have him and are confident that this association will strengthen the love and cult following that the brand has with its consumers.”