The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers widely prefer well-established brands and raise great concern about hygiene, sanitation, convenience, quality, and health.

In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat, and Piaggio picked up the D2C model and applied it to their business.

Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.

However, in pandemics, these D2C brands suffered as well. As the D2C brand’s investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.

The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG, and electronics experienced advancement in numerous aspects. In this article, we have listed the top 5 D2C brands in India. Let’s get started!

Advantages of D2C Business

Increase in Sales

As more and more consumers are finding it convenient and reliable to buy products from the manufacturer’s website, it assures a rapid increase in sales.

Understanding Consumer’s Needs

Establishing a direct relationship with consumers enables the companies to clearly understand their needs and in turn, personalize their experience so that they visit their store again.

Cost Reduction

When the company is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.

Diverse Catalog of Products

Now that the companies do not require a physical area for selling their products, they can sell from a diverse catalog of products, enabling them to offer extensive variety to attract customers.

Top D2C Brands in India

1. Bombay Shaving Company

Bombay Shaving Company is a prominent men’s grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfills all the requirements of consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.

Today, Bombay Shaving Company has over 2 million users and has around $3.4 billion market value.

2. Mamaearth

Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As consumers are putting generous efforts into fulfilling personal care needs. Mamaearth made its appearances on all the e-commerce websites such as Amazon, Flipkart, Firstcry, and Nykaa, which resulted in the company with huge profitable deals.

The users are widely preferring Mamaearth for their skincare and that’s why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.

3.  The Moms Co.

The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available in all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.

4.  Plum

Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022. Plum’s team size has heightened twice that of actual and catering to over 250M+ consumers per month.

5. Loom Solar

LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.

The Company helps Home Owners to reduce electricity bills in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop

Recently, it reached a milestone of powering 50,000 homes from Solar Power across India.


Various little D2C brands have acquired the potential to accomplish the thoughts of their clients in the best manner possible. The locales of little and late-starting organizations use exceptional site-building instruments close to cutting-edge exhibiting methodologies to achieve more unmistakable affiliation and detectable quality. the starting point for such repaying strategies.


  • The production of these things is all callousness free and made okay for every client.
  • Another fascinating part is that they also offer a safe space to vent and talk about the female cycle and well-being.
  • They give particular personalization to things that they offer and pack for the different needs of a woman.

Phool. Co

Phool.Co was started in 2017 by Ankit Agarwal and Manoj Kumar with a mission to make regular packaging and calfskin things. A journey that began from the ghats of Ganga is by and by changing lives using normal and sincere blooms introduced for petitions in safe havens. Phool.Co started with a drive to use the blooms, for the most part, wasted in the surges of the Ganges. With a significantly unambiguous R & D team, Phool changes wasted blooms into bio-cowhides, biodegradable packaging, and even incense and oils. The brand plans to connect with under-represented women and do other regular things.


  • They mean to check the effects achieved by the decaying blooms of the asylum on the water bodies and maritime life.
  • This business is that they assemble and utilize safe-haven blooms for a particular explanation that is altogether more viable.
  • They oversee incense autonomously as well as make gift boxes and prosperity boxes for their clients.
  • Notwithstanding the way that incense most likely will not show up as eco-obliging, this business produces coal incense that is safer for the environment.


M-Caffeine is a brand that offers first-class individual thought things from energized trimmings. There are not a lot of Peta-checked D2C brands, and M-Caffeine is one of them. This brand started in 2015 and was laid out by Tarun Sharma and Vikas Lacchwani. This brand is a safe house for hair and skin wellbeing. Its headquarters are in Mumbai. Body things like scours, balms and washing bars are only the start. Haircare things like scalp tonics, hair covers, oils, and serums, to say the least. Other than these solitary things, they also offer units, especially the most forgiving. Regardless of the way that they are prevalently revolved around coffee or squeezed base, they also offer green tea-based things.


  • 100% hostility-free and vegan things that are guaranteed by Peta.
  • These things have no direction or assortment of inclinations. Subsequently, going with it is an optimal choice for anyone.


M-Caffeine is a brand that offers select individual thought things from stimulated trimmings. There are not a lot of Peta-checked D2C brands, and M-Caffeine is one of them. This brand started in 2015 and was laid out by Tarun Sharma and Vikas Lacchwani. This brand serves as a Hair and skin wellness guide for executives Body things like scours, creams, and washing bars are just a glimpse of something larger. Haircare things like scalp tonics, hair covers, oils, serums, and that are only the start. Aside from these single things, they also provide packs of especially good forgiveness. Despite the way that they are fundamentally revolved around coffee or squeezed base, they similarly offer green tea-based things.


  • 100% callousness-free and veggie lover things that are ensured by Peta.
  • These things have no direction or assortment tendency. Henceforth, chasing after it is an optimal choice for anyone.


In this summary of D2C brands, Wiggles is perhaps the most mind-bogglingly preventive clinical benefit brand, focusing on the prosperity of your pets. Offering world-class products and organizations, this brand secures everything recommended by the vets. The association was laid out in 2018 and has its headquarters in Pune, India. Wriggles was laid out by the trio of Anushka Iyer, Rajh Iyer, and Venkat Mahadevan. With a wide range of pet-related advantages, the brand has more than 42 stock-keeping units. They kicked off the basics of managing the prosperity and thriving of pets. This is further different to organizations like getting ready, vetting organizations, planning, and anything that is possible from that point.


  • Wriggles is one such brand that is organized and handles essentially every perspective that it has to do with pets.
  • They offer food and clinical needs as well as planning, preparing, and more.
  • Besides, they alter things to meet your pet’s prerequisites. Additionally, this is done with the help of vets too to ensure that it is safe.

Loom Solar

LOOM SOLAR is a D2C business located in Faridabad, Haryana that manufactures Solar Panels and Lithium Batteries in the Renewal Energy area. It was formed in 2018 by two brothers, Amol and Amod (Ex- Schneider, Airtel). In urban regions, the company assists homeowners in lowering their power costs, while in rural areas, it assists consumers in having 24X7 electricity by installing solar panels and Energy Storage Systems on their roofs. It just passed the 50,000-home mark powered by solar energy in India.


By and large, D2C brands are the market’s freshest examples. With a dumbfounding advantage in net income and correspondence with the leaders, these associations are expanding their tendencies in India and the general market. If your association profoundly wants to enter the eCommerce region, D2C is the best strategy to use. If there is room for improvement, you will receive something other than pay.

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B2C Startup Companies in India