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The effectiveness of celebrity endorsements in brand promotion in 2023-thumnail

The effectiveness of celebrity endorsements in brand promotion in 2023

Celebrity endorsement is a very effective method of advertising in which the celebrity and influence of prominent people is used to promote products and services. The intrinsic capacity of celebrities

Advertising

Aug 1, 2023

Rapyd Obtains PayU GPO to Extend Fintech and Instalments Arrangements All around the world-thumnail

Rapyd Obtains PayU GPO to Extend Fintech and Instalments Arrangements All around the world

Rapyd, the main worldwide Fintech-as-a-Specialist co-op, declared today the obtaining of PayU Worldwide Instalment Association (‘GPO’; excluding PayU’s India, Turkey, and Southeast Asia tasks) of Netherlands-based Prosus (AEX: PRX) (XJSE:

Industry

Aug 1, 2023

Indian Real Estate Sector Witnesses Volatile Yet Upward Trajectory in Institutional Investment-thumnail

Indian Real Estate Sector Witnesses Volatile Yet Upward Trajectory in Institutional Investment

The Indian actual estate domain has launched into a rollercoaster journey regarding institutional investments in the ultimate five quarters. As per Vestian’s comprehensive file, the world managed to charm a

Industry

Aug 1, 2023

Manipal Group’s Dr. Ranjan Pai mulling plans to invest 80-90 mn in ed-tech firm Aakash-thumnail

Manipal Group’s Dr. Ranjan Pai mulling plans to invest 80-90 mn in ed-tech firm Aakash

Dr. Ranjan Pai, the Chairman of Manipal Group is being seen as a rescuer, for Aakash, an ed-tech company owned by Byjus that is currently facing difficulties. As an investor in Byjus Dr. Pai’s family office is in talks to invest, around $90 million, which would greatly assist the struggling giant and provide some much-needed relief.

Investment & Funding

Aug 1, 2023

Resilient Growth in Indian Manufacturing Activity Despite Global Declines-thumnail

Resilient Growth in Indian Manufacturing Activity Despite Global Declines

India’s manufacturing sector demonstrated continued resilience in July, as indicated by a private business survey conducted by S&P Global. While the pace of expansion eased for a second consecutive month,

Economy

Aug 1, 2023

Asia’s Factory Activity Contracts in July Amid Global Slowdown and China’s Weakness-thumnail

Asia’s Factory Activity Contracts in July Amid Global Slowdown and China’s Weakness

Asia’s factory activity shrank in July, as shown by private surveys, signaling a slowdown in global growth and the impact of China’s weakening economy on the region’s fragile recovery.

Business

Aug 1, 2023

Users using Google Pay, PhonePe, and Paytm, beware! Yes Bank has some exciting news for you-thumnail

Users using Google Pay, PhonePe, and Paytm, beware! Yes Bank has some exciting news for you

YES BANK introduces UPI payments via RuPay Credit Cards, allowing consumers to link their credit card to UPI-enabled apps for faster and more secure transactions. YES BANK has introduced UPI

Finance

Aug 1, 2023

HSBC announces $2 billion share buyback and 10 cent dividend as profit soars in the first half-thumnail

HSBC announces $2 billion share buyback and 10 cent dividend as profit soars in the first half

HSBC in Europe with a market value of $162 billion had an impressive first-half performance. Its profits more than doubled to $21.7 billion thanks to the increase in interest rates

Finance

Aug 1, 2023

Launched 11-inch Reliance JioBook with JioOS for the price of Rs 16,499-thumnail

Launched 11-inch Reliance JioBook with JioOS for the price of Rs 16,499

Reliance Jio introduced its brand-new JioBook laptop to the nation. The laptop has an 11-inch HD screen and is powered by an octa-core CPU. The ‘first learning book’ in the nation, JioBook, will be offered starting on August 5.

New Launch

Aug 1, 2023

Block deal in real estate firm DLF to be executed by an exiting promotor at a 3% discount-thumnail

Block deal in real estate firm DLF to be executed by an exiting promotor at a 3% discount

DLF, a known real estate developer is planning to conduct a block deal on August 1st worth Rs 1,086.2 crore. They are offering a 3 percent discount compared to the market price. In the quarter that ended in June 2023, DLF exceeded analysts’ expectations by generating a profit of Rs 526.11 crore. As part of their re-entry, into the Mumbai market, DLF has partnered with Trident Group. Together they plan to launch a project in Andheri West spanning over nine lakh sq ft. The company is investing Rs 400 crore as equity, for this development initiative.

Business

Aug 1, 2023

Reliance and Brookfield strike an agreement to manufacture renewable energy equipment there-thumnail

Reliance and Brookfield strike an agreement to manufacture renewable energy equipment there

Reliance Industries Ltd. (RIL), the oil-to-telecom giant headed by billionaire Mukesh Ambani, revealed on Tuesday that Brookfield Asset Management and it had inked a Memorandum of Understanding (MoU) for the

Industry

Aug 1, 2023

OMC decreases the price of commercial cylinders by Rs. 99.75; increases ATF by 8.5%-thumnail

OMC decreases the price of commercial cylinders by Rs. 99.75; increases ATF by 8.5%

“Oil marketing companies have reduced commercial cylinders or LPG gas prices, benefiting businesses with lower costs. Domestic cooking gas rates remain unchanged.

Business

Aug 1, 2023


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