Users are paid to buy on CashKaro at over 1,500 of India’s most recognized eCommerce sites, including Flipkart, Amazon, Swiggy, and others.
CashKaro is India’s largest cashback and coupon site, and it is quickly expanding. Customers are paid to buy on CashKaro at over 1,500 of India’s most prominent eCommerce sites, including Flipkart, Amazon, Swiggy, and others.CashKaro Founded in 2013 by husband-and-wife team Swati and Rohan Bhargava, CashKaro works with more than 1,000 e-commerce sites and makes money through their affiliate programs. Cashback is earned every time you use CashKaro to make a purchase from one of these brands. This Cashback is in addition to all other offers and coupons and is thus available to users in addition to store savings. Because this Cashback is similar to real money, once you have Rs.250 in your CashKaro account, you may transfer it directly to your bank account. CashKaro customers may earn anywhere between Rs.20,000 and Rs.25,000 per year by purchasing for their daily requirements on the platform.
“Indian e-commerce is expected to be worth over $100 billion by 2020 and shoppers are very value-conscious, so CashKaro is a diversified play on e-commerce with a perfect target audience,” says Bhargava.
How does CashKaro works?
As a marketing platform, CashKaro works on the basic idea of pushing sales to partner merchants like Amazon and Flipkart. We receive a commission from the shop for every sale we drive, the majority of which is subsequently passed on to our consumers as Cashback. Once a minimum sum of Rs.250 has been reached, this Cashback may be deposited to the user’s bank account or redeemed as Amazon/Flipkart Gift Vouchers. CashKaro has given out over Rs.100 crore in cashback to its subscribers so far.
Main thought behind CashKaro
The concept behind introducing the business to India was that Indians are always looking for ways to save money. They were certain that a shopping site like CashKaro, which rewards users with cashback on every transaction, would be a success in India. It had only been four months since they launched CashKaro in India, and their site had already experienced significant organic growth. They were still based in London at the time. However, this rapid expansion confirmed their opinion that CashKaro was a fantastic solution for the Indian market. CashKaro’s rapid development in such a short period of time has encouraged them a lot.
Cashkaro launched Earn karo
They also introduced EarnKaro, a new product that is a strong focus for them and, for a variety of reasons EarnKaro is India’s first social commerce app, based on the social cashback idea. EarnKaro allows online consumers to locate and share the greatest discounts in categories like fashion, health, cuisine, recharging, travel, and more with their social networks via WhatsApp, Telegram, Facebook Messenger, Instagram Direct Messages, and other messaging apps. As a result, they may profit from sales made on the EarnKaro platform. This is in keeping with their vision and ambition of being India’s greatest savings destination by providing consumers with new ways to save and earn money online. EarnKaro also has a lot of potential to become an important product for women’s empowerment.
It offers a simple work-from-home option that is flexible and does not require any initial expenditure. Thousands of women are already using EarnKaro to earn Rs.10,000 to 15,000 every month. They believe that over time, they will be able to reach over 1 million women and provide them with a stable and accessible source of income. Apart from ladies wishing to work from home, they’ve noticed a large number of students utilising EarnKaro to supplement their income. Apart from these areas, EarnKaro also provides an extra source of revenue for social media influencers who frequently provide purchasing tips with their followers.
Kalaari Capital invests Rs 25 crore in CashKaro’s Series A funding
CashKaro, an online cashback and coupon site, has raised Rs 25 crore (roughly $3.8 million) in a series A round from Bengaluru-based Kalaari Capital, marking the first time a local venture capital company has invested in a cashback-focused start-up.
Cashkaro plans to utilise the cash obtained to grow globally and enhance technology, according to the company. In 2016, the business also expects to release an Android and iOS app. In the previous two years, CashKaro claims to have credited over Rs 20 crore in cashback to its consumers.
“We will use the money for international expansion in markets such as Indonesia, Singapore and other nations in southeast Asia,” said Swati Bhargava, CEO at Cash-Karo.