Instagram Stories is experimenting with a new 60-second format in order to accommodate longer stories and posts. Instagram, which is owned by Meta, has yet to make an official announcement.

Instagram Stories may become longer in the near future! Instagram currently allows you to post stories for a maximum of 15 seconds. However, some users around the world are receiving an experimental feature that allows them to upload Stories of up to 60 seconds in length. Please keep in mind that this is an experimental feature, and Instagram has yet to officially announce it and make it available to everyone worldwide.

For 60 seconds, check out Instagram Stories! The format of Longer Stories is currently being tested.
For 60 seconds, check out Instagram Stories! The format of Longer Stories is currently being tested.

Matt Navarra, a social media consultant, was the first to notice the longer version of Instagram Stories, and he shared a screenshot of the banner seen in Turkey. Users will now be able to upload Stories lasting up to 60 seconds. This is a significant improvement over the previous 15-second duration, which limited these to a few short-format stories.

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Instagram Stories lives up to its name.

For the time being, the longer duration of Stories has only been seen in testing on Instagram. It remains to be seen whether the 60-second format for Stories will be carried over to Meta’s other properties, namely WhatsApp and Facebook. A new feature on one of these platforms is frequently replicated on the others.

The longer Instagram Stories duration of 60 seconds is welcome news for those who post long-format videos or monologues. Currently, Stories that last more than 15 seconds are automatically divided into 15-second segments as the next “Story.” With a duration of 60 seconds, it has the potential to significantly assist content creators.

Instagram Stories’ longer duration could be an attempt to entice users away from rival services like Snapchat and TikTok. However, Instagram already has its Reels feature, which competes with TikTok’s short format videos, as well as a similar number of AR filters and media tools.