The name and logo represent the brand’s young, innovative, approachable, digitally native, and optimistic personality and resonate with millennial and GenZ audiences.

Edelweiss General Insurance has rebranded itself as Zuno General Insurance Limited (Zuno GI), which it claims is a new-era digital insurance company that aims to reinvent and redefine insurance to make it simple, user-friendly, and transparent.

The name brings alive the company’s passion, enthusiasm, and singular focus on providing customers with the most convenient and hassle-free experience powered by tech that’s responsive and intuitive. The name and identity represent the young, innovative, approachable, digital native and upbeat personality of the brand and resonates with the Millennial and GenZ audience,” it said.

The company also launched a consumer study titled “Usage-Based Insurance: Decoding Awareness, Perception and Behaviour“. This study was conducted to understand the awareness, understanding, and consideration of UBI by Millennials and GenZ. 

Zuno General Insurance has been leading the concept of usage-based insurance (UBI) in India for almost three years.

Shanai Ghosh, MD & CEO, of Zuno General Insurance, said, “The findings have been extremely insightful and have validated our conviction about the potential of UBI in India, encouraging us to continue investing in this category that we pioneered in 2020.”