“…you do not need to have everything figured out before you begin. You just need to keep showing up, stay open to learning, and trust the direction that keeps calling you.”
The source for waves of inspiration doesn’t require global borders or social class but requires empathy and personality. A personality shaped from human connection, conversation, and caring for each other. As this editorial spoke to Dhriti Kapoor, founder of Seven Storey Communications, we could connect the dots that inclined her to pursue an entrepreneurial career in marketing in the design industry.
Dhriti’s venture into entrepreneurship has been unique in its own way. As an architecture graduate, Dhriti Kapoor found marketing a sheer holistic evolution. Interestingly, the vibrant visionary visualizes solutions to any problem as an architecture student and integrates storytelling as an approach to those solutions.
Dhriti Kapoor: “Architecture taught me how to see. Storytelling taught me how to make others see it too.”
Through our in-depth conversation, the prognosis for Dhriti’s decision to excel as a leader in marketing stems from her college days. Back then, Dhriti was interning at a design practice, and although the projects were phenomenal and career-fulfilling, she identified the communication pattern to lack innovation. In a world where people can search anything on Google, Instagram, Facebook, etc., setting up a product portfolio is pivotal.
Throughout the timeline Dhriti has been vocal about the fact that every industry is evolving. And in marketing, especially for the design sector, the same archaic or traditional approach that might work for other sectors doesn’t apply. Seven Storey Communications has always been about partnering with people who trust the brand, and that will always be that way. Under the leadership of Dhriti Kapoor, Seven Storey Communications is a brand that will be inclusive and will always be exploring, learning, and adapting.
Dhriti Kapoor: “At the end of the day, businesses are built by people, and that’s something I never want to lose sight of.”
Now, aren’t those some words of a true leader? This editorial truly believes it to be such.
Moving forward, Dhriti Kapoor also reflects on the challenges that came along the way. She has been particularly cognitive about how she had to figure out a roadmap for herself and how that has been good for her journey. She says that this openness towards nurturing ideas has allowed her immense freedom to define her path in entrepreneurship. The way Dhriti is leading Seven Storey Communications, it is evident that the brand will further scale from the trust and credibility that it has created since its time of inception. To the other curious minds and upcoming leaders in this sector, Dhriti Kapoor shares her two cents by saying, “You do not need to have the entire journey figured out before you begin. Sometimes, clarity comes only after you take the first step.”
