Lionel Messi is one of the greatest footballers that history has ever witnessed. Not just a phenomenal athlete but an iconic cultural icon for a global audience, Lionel Messi is a product of his childhood in Rosario, Argentina, and his unmatched performance in the field. Off the field, he could create an identity by association with some of the biggest brands in the world.

Source: Biography
Then, of his talent, humility, and relatability, he had to be gold-rained across most industries that needed him as a marketing ambassador. This article brings closer the best brands that have endorsed Lionel Messi, their relevance, and how those advertisements relate to his brand and worldwide recognition.
S. No. | Brands Endorsed by Leonel Messi |
1. | Adidas |
2. | PepsiCo |
3. | Gillette |
4. | Gatorade |
5. | Huawei |
6. | Budweiser |
7. | Lays |
8. | Hard Rock Café |
9. | OrCam Technologies |
10. | Mastercard |
11. | Jacob & Co |
1. Adidas- Brands Endorsed by Leonel Messi

Source: Google Images
He has sponsored one of the best and longest-running deals – with Adidas. Another of the leading sportswear leaders from Germany has been the sportswear firm sponsoring Messi for campaigns since 2006. Adidas got Messi early. They saw his potential when he first came out on the soccer horizon. Signing him on a deal that was a bit hefty at the time brought the young lad to prominence as an endorser and set him on top as one of the best-paid athletes in the world.
Some of the most memorable campaigns and products include:
Messi Boot Line: Adidas produced many boot signatures dedicated to Messi. Firstly, there was “F50”, his first associated boot series, and later, the boot series “Nemeziz Messi” targeted a market base inspired by his playing style. In turn, these products carry state-of-the-art technologies, guaranteeing outstanding performances.
International Advertisement: Messi was part of the highly renowned advertisements of Adidas, “Impossible Is Nothing,” and all others. All these depict his miraculous journey from being a boy in a small Argentine town to becoming a football hero, and his fans run into millions worldwide.
Messi and Adidas’s association has been at the core of the sportswear brand’s football-focused campaign, which puts itself against competitors like Nike.
Aspects | Details |
Name | Adidas |
Founded | 1949 |
Founder | Adolf Dasler |
Headquarters | Herzrogenaurach, Germany |
Industry | Sportswear and Equipment |
Key Products | Apparel, Footwear and Sports Equipment |
Revenue (2023) | € 24.72 billion (approx) |
2. PepsiCo
The other major part of Lionel Messi’s portfolio of endorsement deals has been PepsiCo. For over 10 years, Messi has appeared in many commercials for the brand, often alongside other football icons. The agreement represents a long-term aim for the company: linking itself to football and its vast global fan base.
Notable Campaigns:
Engage the Game: The advertising campaigns for this global campaign featured Messi, along with other celebrities, in action-packed, popcorn-worth-watching ads.
Pepsi Signature Advertisements: For a long time, Pepsi has used Messi to brand the company through amusing and creative advertisements. The dashing footballer always pulls off impossible moves in his dribbles when beating up other players or making peculiar moves to get a can of Pepsi. Commercials about it show the “live for now” idea of the Pepsi brand appealing to the youth mindset.
With this, it became possible for Pepsi to leverage global adoration of Messi while his smiling face sold the brand image.
Aspects | Details |
Name | Pepsi Co (Merger of Pepsi Colo Company and Frito Lay Inc) |
Founded | 1965 |
Founder | Caleb Bradham (Pepsi Colo) and Elmir Doolin & Herman Lay (Frito Lay) |
Headquarters | Purchase, New York, USA |
CEO (as of 2025) | Ramon Laguarta |
Key Products | Beverages (Pepsi, Mountain Dew, Tropicana, and Gatorade) and Snacks (Lays, Doritos and Cheetos) |
Revenue (2024) | $ 86 billion (approx) |
3. Gillette- Brand Endorsed by Leonel Messi

Google Images
With Lionel Messi, Gillette brought something classy and maturely sophisticated to the sponsorship. He was the “Face of Precision” for Gillette, translated into purity or finesse through which he went about his play on the pitch and off.
Inner Steel Ad Campaign: This advertisement campaign portrayed the image of Messi: tenacious, accurate, and very focused characteristics that have defined his glorious career. The message that the campaign gave to the people was well passed since it is a matter of inner strength winning.
The Gillette endorsement has given Messi that extra attraction among sports enthusiasts. Still, it makes him an even more desirable commodity for those who enjoy a sense of class and refinement.
Aspects | Details |
Name | Gillette |
Founded | 1901 |
Founder | King C. Gillette |
Parent Company | Procter & Gamble (Acquired in 2005) |
Headquarters | Boston, Massachusetts, USA |
Industry | Personal Care and Grooming |
Key Products | Razors, Blades, Shaving gels, and Other Grooming products) |
Revenue | $ 10 billion (2023-estimated) |
4. Gatorade

Source: Google Images
Gatorade is a brand of hydration sport, and one can quickly get the idea that they have brought their hero in Lionel Messi. When it speaks about performance, resilience, and training, it refers to things Messi perfectly embodies. Most of the ads by Gatorade with Messi are centered around how much goes into perfection.
Heart of a Lio Animated film This short film idea was from one young boy – Messi, who dreamed of being a World footballer, was turned on the perfect soothing track with it – with an idea of pursuing nothing much but keeping the spirit high in-game, was seen to place exceptionally well for the message of Gatorade brand.
Hydration Series: Messi has been the ambassador of Gatorade drinks products, which come with electrolytes to ensure the proper body functioning of the athlete under strenuous sports conditions. More advertisements make Gatorade the leading drink brand for professional athletes worldwide.
Aspects | Details |
Name | Gatorade |
Founded | 1965 |
Founder | Dr. Robert Cade and the team at the University of Florida |
Parent Company | Pepsi Co (Acquired in 2001) |
Headquarters | Chicago, Illinois, USA |
Key Products | Sports drinks designed for rehydration and replenishing electrolytes |
Revenue (2023) | Over $ 6 billion |
5. Huawei

Source: Google Images
In 2016, the global technology leader Huawei announced Lionel Messi as their brand ambassador—a strategic collaboration to develop brand awareness and penetration. In the geographies, a special focus is also needed within regions like Latin America and Europe.
Messi has endorsed the high-end smartphone brand: A brand quality combined with innovation. Messi-end campaigns created connection, continuity, and mastery. Its target market was the techie and the football enthusiast. The brand was associated with Messi, which increased brand awareness and authenticity in struggling markets.
Aspects | Details |
Name | Huawei |
Founded | 1987 |
Founder | Ren Zhengfei |
Industry | Telecommunications, Consumer Electronics, Enterprise Solutions |
Headquarters | Shenzhen, Guangdong, China |
Key Products | Smartphones, 5G equipment, Cloud Services, Networking devices, Smart Devices |
Revenue (2023) | $ 92.4 billion (billion) |
6. Budweiser

Source: YouTube
The brand Budweiser identified itself with quality and tied itself with Lionel Messi. Budweiser developed several in 2020 to highlight Lionel Messi’s iconic career and history in football.
Some Campaigns:
Kings Aren’t Made Overnight: In the wake of breaking Pele’s, which Pele holds for scoring goals individually, this campaign would celebrate his highly arduous endeavor for being what he was and is, being successful.
7. Lays- Brand Endorsed by Leonel Messi

Source: Google Images
Lays is another product of PepsiCo whose ads feature Messi. He featured in thousands of ads and had many chances from this sporting icon. In general, the ad is funny, and the messages are hearty. This characterization of Messi reveals that this player is not severe.
Celebrity Ads
One often sees Messi munching Lays chips in commercials as he gets into playfully mundane situations. The brand relates to everybody across the world due to his charisma.
Aspects | Details |
Name | Lays |
Founded | 1932 |
Founder | Herman Lay |
Parent Company | Food & Beverages |
Headquarters | Plano, Texas, USA |
Key Products | Potato Chips, Snacks |
Advertising Slogan | “Betcha Can’t Eat Just One” |
8. Hard Rock Cafe

Source: People.com
In 2021, Messi finalized an association with Hard Rock Café to celebrate its 50 years. It was a great brand relationship with all the crossover flavors, from football to entertainment. To the ex-football icon, this was one kind of phenomenon, a rate of passage experience, as it were, almost in the instant of a “rockstar.”
Branded merchandise wear, t-shirts, and even collectibles for illustration featured Messi’s picture and icon embossed and ready to buy. Interestingly, an avid footballer is exciting customers in this chain of restaurants.
Aspects | Details |
Name | Hard Rock Cafe |
Founded | 1971 |
Founder | Peter Morton and Isaac Tigrett |
Parent Company | Food & Beverage, Hospitality, Entertainment |
Headquarters | Davie, Florida, USA |
Key Products | Burgers, Drinks, Live music performances, Rock Shops |
Slogan | Love All, Serve All |
9. OrCam Technologies

Source: Optician Online
Lionel Messi has teamed up with OrCam Technologies as part of his efforts toward social responsibility. OrCam Technologies focuses on AI-based assistive technology for the visually impaired, and its global ambassador, Lionel Messi, has given significant attention to it.
Key Highlights:
- It seeks to bring the challenges of visually impaired people to light and showcase OrCam’s novel solutions.
- Messi’s involvement includes gifting devices to deserving individuals, showcasing his dedication to making a positive impact beyond football.
Aspects | Details |
Name | OrCam Technologies |
Founded | 2010 |
Founder | Prof. Amnon Shashua and Ziv Aviram |
Industry | Assistive Technology |
Headquarters | Jerusalem, Israel |
Key Products | OrCam MyEyeOrCam ReadOrCam Hear |
Mission | Empower individuals with disabilities using AI-powered technology |
10. Mastercard- Brands Endorsed by Leonel Messi

Source: Google Images
Mastercard sponsors the UEFA Champions League because Lionel Messi is the brand ambassador for moments that can never be replaced and are related to football. This means Messi is the icon of the euphoria and thrills the game of football creates in the onlookers.
Key Campaigns:
- Most of the time, Messi is not a commercial identity. His marvelous skills and deep connectivity with people masses bank support the idea of Mastercard’s motto, “Priceless.”
Aspects | Details |
Name | Mastercard |
Founded | 1966 |
Founder | Dr. Robert Cade and the team at the University of Florida |
Parent Company | Pepsi Co (Acquired in 2001) |
Headquarters | Purchase, New York, USA |
Key Products | Credit, Debit, Prepaid Cards, Payment Gateway Solutions, Digital Wallet Services |
Revenue (2023) | $ 22.24 billion (2023 estimate) |
11. Jacob & Co.

Source: GMT Magazine
Jacob & Co. has collaborated with Lionel Messi, the famous Argentine footballer for luxury watch manufacturing, to classify and add classiness to Messi’s sponsorship portfolio. He and Jacob & Co. have come up with many designs of watches that are a tribute to his career.
“Epic X Chrono Messi” is the name of the watch, dedicated to the milestones of Messi, where art and designs merge with the perfection of engineering.
Aspects | Details |
Name | Jacob & Co. |
Founded | 1986 |
Founder | Jacob Arabo |
Parent Company | Pepsi Co (Acquired in 2001) |
Headquarters | New York City, USA |
Key Products | High-end luxury watches and fine jewelry |
Clientele | High-Profile Individuals, Celebrities, Royalty, and Collectors |
Conclusion
The portfolio of Lionel Messi Endorsement reveals his unbeatable influence and marketability. In every campaign, there is a reflection of the brand, which is Messi; it can be Adidas, PepsiCo, OrCam Technologies, or one of the world giants, for everyone talks of virtues that he embodies: excellence, tenacity, and approachability. The socially responsible brands like OrCam that he endorses stand up for him, using his fame for good in this world.
The association with Messi is more than an advertisement for sports icons to social change initiatives; it builds inspiring stories for millions. Through this endorsement campaign, brands develop emotional and aspirational sentiments that he creates among his fans and add further depth and diversity to these parts, cementing his stature as a global cultural phenomenon.