BIG FM is one of the country’s leading radio networks. BIG FM has ventured into the social commerce space with its latest offering — BIG Living, a platform for those who abide by the Buy Good, Do Good, Feel Good way of life.
BIG FM has launched this platform for products that are designed for consumers who care for themselves and the environment and want to live a sustainable life to serve the needs of its audience.
Abraham Thomas, Chief Executive Officer of Reliance Broadcast Network Limited said, “We are delighted to present our latest offering BIG Living for our listeners and audiences. Over the last one year, with our strong digital footprint expanding rapidly, it is a natural progression to foray into social commerce to build consideration and brand salience thereby venturing into an alternative revenue stream.
BIG Living will offer products from 5 categories Health & Wellness, Giving Back, Locally Made, Artisans and Designers and Workshops.
‘Health & Wellness’ section will have a specially selected range of products for a sound and soothing mind and body. The ‘Giving Back’ section can assist you bring smiles and joy to someone’s life. The ‘Locally Made’ category is to encourage all native businesses and boost their product through the platform.
BIG LIving’s ‘Workshop’ category can have a variety of sessions for personal growth and upskilling. It will also showcase the best of talents from the region and their impressive creation through their ‘Artisans and Designers’ section.