Anupam Mittal Business Empire Explained

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Anupam Mittal is a name that connotes resilience and innovation in fast-moving Indian entrepreneurship. The founder and CEO of Shaadi.com, he has pioneered a shift in how Indians view arranged marriages, turning tradition into a tech-driven opportunity.

His career road has not been all roses. As a millionaire in his 20s due to work on MicroStrategy, he lost everything after the dot-com bust. Instead of giving up, he made a phoenix-like rise from scratch to found Shaadi.com and eventually became one of the most prominent voices of India’s startup ecosystem.

He currently serves as a judge on Shark Tank India, providing financial support and mentorship to aspiring entrepreneurs. The Anupam Mittal business empire is a reflection of his eclectic and strategic investment philosophy, from matchmaking to mobility (Ola), from pet care (PawsIndia) to FMCG (Skippi Ice Pops).

The story shows that real entrepreneurs don’t fear failure; they turn it into fuel.

Anupam Mittal: About

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He is indicative of the Indian entrepreneurship paradigm—revolutionizing business constructs with the founding and CEO role in the People Group, within which umbrella successful platforms such as Shaadi.com, Mauj, and Makaan.com have been launched. After having graduated from Boston College, he began working as a product manager before returning to India to start his businesses.

Mittal is best known for revolutionizing online matchmaking in India through Shaadi.com. The household name beyond business credits him for film production, which includes Flavors and 99.

He is today counted among the famous judges of Shark Tank India, where he mentors promising startups and invests in them. In his lifetime, he has received numerous awards and is today regarded as one of the great entrepreneurs and angel investors in India.

Diverse portfolios and a visionary mind construct Anupam Mittal as a continuous sculptor within the progressing landscape of India’s digital and startup ecosystem.

Startups & Investment of Anupam Mittal

Anupam Mittal was quite a name even before his brush with fame on Shark Tank India. He is one of India’s most active and visionary angel investors. Early on, he was one of the first investors in Ola Cabs, now a giant of India’s mobility startups, thereby firmly establishing his credentials as one who spots game-changing ideas early.

He has, over the years, invested in over 250 startups in sectors as varied as clean technology, consumer internet, healthcare, mobile, and SaaS. With an active and deep investment portfolio, he has invested in names such as BigBasket, Rapido, Rupeek, Agnikul, Animall, Interactive Avenues, Mitigata (Smart Cyber Insurance), and WhatFix.

Mittal’s philosophy is to back scalable, innovative solutions addressing real-life problems. Whether supporting small business growth or deep-tech ventures, Anupam Mittal’s contributions to shaping the startup ecosystem in India have been profound and widely felt.

Shark Tank Journey

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Anupam Mittal is indeed a standout figure on Shark Tank India. He has been at the forefront of mentoring and investing in new startups looking towards the show. He can be considered one of the best sharks on this reality television show, where he brought in his colossal business acumen and excellently empowered so many entrepreneurs with well-thought-out investment decisions.

In Season 1, Mittal invested ₹54,000,000 (US$680,000) in 25 businesses to show he was up for new ideas. The same trend continued into his investment in Shark Tank India Season 2, where he contributed another ₹54,000,000 (US$630,000) to yet another 25 startups with careful selection made on the enterprises to be approached, seeing that they are expected to have very high growth potential.

In Season 3, Mittal parted with an amount of ₹80,500,000 (US$940,000) to intensify the competition but cement his position as a major player in India’s budding startup ecosystem. He just proved that he is invested across a spectrum of sectors—from pure consumer tech to healthcare—as he believed in simple scalable solutions’ power to turn industries on their heads.

But along this path, he is becoming a mentor for the next breed of successful Indian entrepreneurs and attracts them not just as a mere investor on Shark Tank India.

List of Startups Funded by Anupam Mittal

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List of Startups and Businesses Anupam Mittal helped with funds.

Ola

Ola founders Bhavish Aggarwal and Ankit Bhati in 2010. Ola is an Indian ride-sharing company. Anupam Mittal invested INR 1 crore for a 2% stake in 2011, one year later. Early investments into the company turned it to be one of the biggest and most popular ride-share platforms in India.

TradeX

Tradex, a prediction market platform, was established in the year 2021 by Ankit Shrivastava, Divij Goyal, and Inderpreet Singh. The company permits its users to trade on global event outcomes. The startup raised 7 crore in funding from Anupam Mittal. Tradex is a great way to monetise other people’s views on events.

BharatX

BharatX is a fintech credit startup that was founded in 2020 by Mehul Jindal, Shyam Murugan, Eeshan Sharma, and Siddharth Venu. This platform gives businesses the opportunity to integrate credit as a seamless feature into the system so that they could offer “Buy Now, Pay Later” options to customers while making them available to purchase services and products through flexible payments.

In the year 2021 Anupam Mittal, along with four more investors, joined the early-stage investment round in BharatX, which raised pre-seed funding the size of 18.1 crores, helping the company grow in the digital credit space and innovate in the space. BharatX focuses on empowering both business and consumer end users by streamlining the borrowing experience for short terms.

NxtWave

NxtWave, a company founded in 2020, is an edtech platform aimed at arming high-school graduates with industry-related certifications and job-ready skills, irrespective of their academic disposition. NxtWave empowers youth with practical and in-demand tech skills by bridging the gap between traditional education and the needs of the real world. 

In 2021 Anupam Mittal and other investors invested undisclosed funding in the platform to assist in its objective of changing skill-based education in India.

Skippi Ice Pops

Founded back in 2020, Skippi Ice Pops is India’s very first brand to offer natural, healthy ice popsicles made with no artificial colors, flavors, sweeteners, or preservatives. With a host of fun and delicious flavors, Skippi makes a refreshing change to guilt-free treats.

Anupam Mittal invested INR 50 lakhs for a 3% share to back the brand’s mission of providing healthier options for snacking.

CoslQ

Launching CosIQ in the year 2020 is the visionary duo Kanika Talwar and Angad Talwar with their mission of a Modern Skincare brand-with clinically tested, science backed products with a natural base. CosIQ promises to deliver visible results and works with transparency and effectiveness of the products in skincare.

Anupam Mittal invested INR 50 lakhs for a 12.5% stake to support the brand in its mission to change the face of smart skincare in India.

Revamp Moto

Revamp Moto, which was founded in 2020, is an innovative manufacturer of electric vehicles with a well-structured base focused on solving mobility problems. They design utility-driven electric bikes with modular features, such as folding tables and delivery baskets, all of which target gig workers and small businesses.

Anupam Mittal invested 1 crore for getting 0.75 per cent equity in the business, supporting Revamp Moto in its objective to build connected, adept, and reliable EV solutions.

VivalLyf

VivaLyf, established in 2021 by Duvvuru Varshitha Reddy, is a health-tech startup that provides painless glucose monitoring solutions to diabetes patients. By fusing technology with science, VivaLyf wants to improve healthcare outcomes and enhance the quality of life with innovative and easy-to-use products.

Anupam Mittal invested INR 56 lakhs in return for a 16.6% equity stake to support VivaLyf’s mission of revolutionising diabetes care in India.

Meatyour

Meatyour was formed in the year 2020 by Saisharan Gandhi and Arnav Gandhi and is a new start-up carrying out a unique initiative for the production of odourless brown eggs by natural hen farming. It aims to serve the health-conscious populace with fresh, natural, and high-quality eggs.

Anupam Mittal invested INR 10 lakhs  thus in line with their mission to introduce clean, better nutrition into the market.

Loka

Founded in 2020 by Krishnan Sunderarajan, Loka – India’s first metaverse application – allows real-time interaction between people all around the world. Loka combines tech with social connections in this truly digital arena.

Anupam Mittal invested INR 13.30 lakhs for 8% equity to endorse the vision of creating a socially immersive metaverse from India.

Net Worth of Anupam Mittal

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Anupam Mittal is the founder of Shaadi.com and a judge on Shark Tank, with the help of which he made his major wealth of about 185 crores (Approximately $22 million). He is a famous entrepreneur and a strong founder of startups and businesses. 

Conclusion

Anupam Mittal’s entrepreneurial journey says much about his resilience and innovation. He transformed the Indian matchmaking industry as the founder of Shaadi.com, and these ventures spanned several sectors such as mobility, fintech, edtech, and healthcare. Losing all his money during the dot-com bust appears to have been too much for lesser men, yet Mittal made a comeback and formed the Anupam Mittal Business Empire, focusing on scalable and impactful solutions. The vision, forged in the dust of improbable lands, still continues to be the changemaker across several sectors.

In Shark Tank India, with the help of his experience, Mittal mentors and invests in startups. An eye for the promising idea is exemplified in its investments in companies like Ola, Skippi Ice Pops, and BharatX. Through these initiatives, Mittal is shaping the future of Indian entrepreneurship and inspiring the next generation of innovators to think big and explore the unknown.