According to a senior executive, LinkedIn plans to employ generative AI more often to create and publish content

LinkedIn is using generative AI more and more on its platform. A firm spokesman claims that users will soon be able to use AI to quickly write pieces that they can then share with their network as updates.

LinkedIn is now testing a tool that enables users to directly use generative AI inside the LinkedIn share box, according to Keren Baruch, the company’s director of products. 

He posted an article from LinkedIn in which it was said that a forthcoming feature will help users easily create content for the site, since doing so is often labor-intensive and time-consuming.

According to Baruch’s post on the site, LinkedIn is getting ready to roll out a service that will let users utilize generative AI to produce a rough draught of their postings. The AI chatbot will produce an early draught of the user’s post based on the minimum of 30 words that the user provides defining its primary concept. Before putting the draught online, users will have the chance to examine and alter it. 

The significance of ethical AI was emphasized by Keren Baruch, who also said LinkedIn would thoroughly test this experience before making it accessible to all users.

In a recent update, LinkedIn unveiled a tool driven by AI that proposes several ad copy iterations. Utilizing OpenAI models, this application uses information from the marketer’s LinkedIn profile and Campaign Manager settings to provide a variety of possibilities for the introduction text in advertisements. Marketers may enter their content into the “introductory text” box in the Campaign Manager and use the “Generate copy suggestions” button to get different recommendations.

To create content for user profiles and job descriptions, LinkedIn has introduced generative AI capabilities. The business started testing this technology in March and intends to make it accessible to all LinkedIn Premium customers. 

The AI program examines user profiles to compile data on their abilities and experiences before producing a draught using that knowledge. The technology assures legitimacy by using the material that already exists on a user’s profile, said Tomer Cohen, chief product officer at LinkedIn.