Tourism and travel industry always has a dominant presence in the economic environment, following the consistent lust for exploration and trips by global folks that increases every moment. In this rapidly changing environment, online travel booking is becoming the most prevalent tool making tours free of labor-intensive procedures and providing easy access to vacation packages which include various services like accommodation.
Source: Tourism Quest
This is exemplified by the case of Yatra, which was initiated in 2006 and is now recognized as one of the highly competent travel agencies at the cutting edge of this thriving industry. Dedicating to the flight and hotel booking services, it has also expertly designed homestays in addition to advanced tour packages embracing options like cruises and captivating holiday packages.
The company’s commitment to a full travel service that ensures the customers‘ wishing and satisfaction evidences its resolve to respond to the dynamic needs and challenges of high-end travelers.
Yatra : Company Highlights
| Attribute | Information |
| Startup Name | YATRA |
| Headquarters | Gurgaon, Haryana, India |
| Sector | Tourism and Travel |
| Founder | Dhruv Shringi, Manish Amin, Sabina Chopra |
| Founded | 2006 |
| Website | yatra.com |
Yatra : Corporate Overview
From its beginning in 2006, Yatra has been a key figure in the travel and tourism industry, with its co-founders Dhruv Shringi, Sabina Chopra and Manish Amin. Among its all inclusive list of services there are domestic and international flights and hotel reservations, cruises, homestays, and also bus and train tickets.
In 2018, yatra had an edge in the Indian hospitality segment because there were about 83,000 hotel deals all over India and they were connected with all of it. Yatra strives to satisfy both the business travelers and the leisure visitors by creating affordable travel plans.
Along with its buyouts of Travelguru, Air Travel Bureau Limited, and other business travel services, Yatra has keenly picked and carefully cultivated its connective attributes. These takeovers not only have pumped up Yatra’s range, yet have also led to vibrant representation and the best-practice adaptation of the network.
Yatra: Industry Insights
As projected by the industry, the market activities pertaining to the Travel & Tourism sector is estimated for a substantial growth as it is anticipated that the revenue of US $23.72 billion will be realized by the year 2024, coupled by a statistical report from Statista. The positive anticipation is that the entrepreneur will be marvellously rewarded with a 9.62% annual growth rate (CAGR 2024-2028).
However, this case is expected to be the trajectory that keeps going, the market volume is supposed to have a significant rate of growth, reaching an amount $34.25 billion by 2028. The predictions refer to a strong tourism business performance, which highlights its agility and foresees a continued growth in the coming years. Statistically, the further study shows us that the sector of Travel & Tourism creates an ascending tendency and high economic significance.
Yatra : Products/Services
Source: Yatra.com
Yatra offers a diverse range of services, with some of its notable offerings encompassing:
Yatra’s Product Portfolio:
Yatra presents a comprehensive array of services, comprising:
| Category |
| Flights |
| Hotels |
| Trains |
| Holidays |
| Bus |
| Activities |
Noteworthy Launches in 2023:
In the year 2023, Yatra introduced several significant initiatives, including:
Yatra Prime:
Yatra.com unveiled Yatra Prime on June 17, 2023. The introduction of Yatra Prime aims to streamline client acquisition costs, foster enhanced customer loyalty, and facilitate sustained consumer retention through the innovative subscription model it offers.
BIG EMI Fest:
In October 2023, Yatra announced “The Big EMI Fest” with the objective of leveraging the festive travel season to offer exciting opportunities and benefits to its customers.
Yatra : Business Model
Source: Adgully.com
Yatra, which is one of the primary players in the travel industry (buys) their business entities. Yatra, a market leader which is renowned for its flexibility, provides booking facilities to the consumers in different money formats, at the most discounted prices, has no waiting periods, and can be used for any categories at any time eliminating the need to visit multiple booking sites and cutting down on the man-hour put in by the consumers.
Being the key competitor of some companies like MakeMyTrip and Cleartrip, Yatra is offering customized travel solutions not only for domestic and international traveling but even for trains and buses.
This holistic approach establishes the core values within Yatra’s business vision, which centers on meeting the needs of multiple travel categories by partnering with corporates in the travel industry who want to project their travel brands as well as single individuals who travel for various purposes.
Yatra’s Revenue Model
Yatra generates revenue through diverse channels, with notable sources including:
Reservation Fees:
The total amount of money made by Yatra is the result of this organzation’s charging for booking travel services for a wide-ranging variety of activities including buses, trains, hotels, flights and taxis.
Sales of Travel Insurance:
Through the selling of travel insurance directly to consumers, Yatra ensures clients are adequately protected and can get coverage during their trips, which is a major revenue-generating source for the company.
Revenue from Advertising:
The Yatra venture obtains profit through the blend of advertising partnerships that promotes related travel products using the targeted advertisements within the platform of the travel.
Additional Services:
Asequring the addition of specialty services to its assortment such as homestays, cruise trips and in-city activities to improve its value proposition will not only strengthen its value proposition but also increase its revenue, converting Yatra into an all-in-one source of travel services.
Yatra : Funding and Investors
| Date | Funding Round | Amount | Investors |
| September 14, 2023 | Post IPO Equity | Rs 348.75 crore | – |
| June 26, 2020 | Post IPO Equity | $11.5 million | – |
| January 1, 2019 | Post IPO Equity | – | Capital 18 |
| September 20, 2017 | Post IPO Debt | Rs 100 crore | InnoVen Capital |
| April 23, 2015 | Series F | $23 million | – |
| April 16, 2014 | Series E | $16.6 million | Chiratae Ventures, Vertex Ventures |
| July 5, 2012 | Series D | $14.5 million | – |
| December 31, 2011 | Debt Financing | – | – |
| May 27, 2011 | Series C | $45 million | Valiant Capital Partners |
| April 20, 2011 | Venture Round | $2 billion | – |
Yatra – Partnership
Yatra Online Inc. has concentrated on its footings by already partnering with a series of small- and medium-sized enterprises, which help it in accelerating service offering and also market reach.In the significant move that drew attention on October 18, 2023, Yatra Online, Inc. joins hands with Welspun World to cater for local travel demands as well.Hence, the association of Yatra online Inc. is aiming to offer customized travel options to the staff members of Welspun World in specifically enhancing their corporate trip.Additionally, the corporate personnel will experience a hassle-free and sumptuous trip over the entire trip.
Clearly, Yatra the Online Inc. made an additional step forward for its trips for companies, and it started an alliance with the Sakha Cabs on June 2023.This arrangement will do well to underline my company Yatra’s endeavor to establish a business partnership with travel firms whose employees choose them for travel.
The unprecedented revelation by the Yatra Online Limited company (“Yatra”) on the 3rd of March, 2023, came right before the electrifying launch of the women’s tournament known as the Women’s Premier League (“WPL”).As a premier corporate travel agency, Yatra is a vital part in the winning plan of the Delhi Capitals for the imminent WPL season.
Yatra : IPO
Declaring their financial ventures, Yatra Online, Inc. the private firm came up with share trading price at Rs.127.5 at the biggest Stock Exchange in the country – NSE (National Stock Exchange) from 28th September, 2023.This reduction was equivalent to 18.2% from the 10-142 rupees face value stock.While the shares made their trade debut on the National Stock Exchange of India (NSE) at Rs.Rs.130, which was equivalent to an 8.4% discount, i.e. a fall of 8.4% from their open price.
‘Yatra Online’ an IPO which involved funds from both MQIB and attended retail investors, displayed high subscription rates reaching average above 1.61 times the total offering size on the last day of sale.With 309,42,356 equity shares offered, the issue received bids for 498,92,430 shares, thus demonstrating a failing of confidence that the company’s prospects depend on.
Yatra – Competitors
Yatra faces competition from leading players in the travel and tourism industry, including MakeMyTrip, Cleartrip, EaseMyTrip.com, Expedia, and OYO. Despite the emergence of numerous new competitors, Yatra asserts its competitive advantage through its extensive years of experience in the travel sector.
Yatra : Future Plans
Yatra’s strategic objectives encompass fortifying its network by augmenting its booking and lodging services. Central to its agenda is the reinforcement of technology-enabled travel amenities, underscoring a steadfast dedication to maintaining a pioneering position within the dynamic travel industry landscape.
These forthcoming initiatives underscore the company’s resolve to provide an even broader array of services, distinguished by heightened technological sophistication. Such endeavors are poised to ensure an enriched and seamlessly integrated user experience for patrons in the times ahead.
Yatra: Mission and Vision
Yatra is dedicated to delivering unparalleled experiences to its clientele with a steadfast commitment to excellence. Our mission is to emerge as the premier Travel Planner in India, offering superlative services that redefine travel experiences. Anchored in this mission, we aspire to establish Yatra as the epitome of trust and reliability in the global travel industry.
Through unwavering dedication and innovation, we aim to craft journeys that inspire, enrich, and exceed the expectations of our customers worldwide.
Yatra – Growth
| Growth Highlights | Yatra Stats as of January 2024 |
| Number of Customers | More than 7 million |
| Number of Hotels in India | 94,000 |
| Number of Hotels Worldwide | Over 2 million |
| Number of Large Corporate Customers | Over 700 |
| Presence Across Cities | 1,400 |
Conclusion
Yatra Pvt, Ltd, well known for being at the forefront of the travel & tourism industry globally has shown its strength and quick flexibility in providing services required by travellers changing throughout time and around the world.
Founded in 2006, the tourism company has been in the market for years and it has earned the desired reputation and respect through performing effectively as they offer a complete range of leisure-related services comprising air travel, hotel reservations, holidays, and those.
Forward in time, Yatra plans to become stronger and to improve its network and technology to ensure that customers will have an unforgettable experience and a very satisfied journey with us.
