WE Hub a women’s startup incubator, inked a Memorandum of Understanding (MoU) on Sunday with Cyber West Sign, an Australian digital marketing agency, to promote cross-border prospects for companies in both nations.

According to a news statement from the women’s startup incubator, the agreement intends to help Australian companies enter into the fast-increasing Indian market and vice versa by leveraging the knowledge of WE Hub and Cyber West Sign in their respective regions.

According to the press release, WE Hub and Cyber West Sign will provide startups with market information, industry networks, and tools to help them negotiate the hurdles of growing into new markets.

“The partnership between them is a fantastic example of how we can harness our individual strengths to generate substantial opportunities for businesses in both nations,” WE Hub CEO Deepthi Ravula stated.

Through collaborative events, workshops, and mentorship sessions, the collaboration will also encourage knowledge sharing and capacity building.

“We are thrilled to be collaborating with WE Hub and leveraging their expertise in the Indian market to assist Australian entrepreneurs in succeeding in India,” said Stephen Dawson, CEO of Cyber West Sign.

The Telangana government established WE Hub, a state-run platform for female entrepreneurs. According to the announcement, it assists women entrepreneurs with new ideas, solutions, and businesses focusing on emerging areas in technology and related fields.