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Makeup has always been an important part of Indian beauty routines. From using natural ingredients like turmeric and sandalwood in the past to today’s advanced beauty products, the way we use makeup has changed a lot.
In 2025, the makeup industry in India will grow fast. More people are looking for high-quality, affordable, and skin-friendly products. Indian brands like Lakme, Sugar, MyGlamm, Mamaearth, and Renee are becoming very popular. At the same time, global brands like Maybelline continue to be favourites for many.
In this article, we’ll explore the top makeup brands in India in 2025, the ones that offer the best products, set new trends, and are trusted by millions across the country.
List of the Top Makeup Brands in India
| Sr. No. | Top Makeup Brands in India | Founding Years |
| 1 | Lakme | 1952 |
| 2 | L’Oreal India | 1994 |
| 3 | Maybelline | 1915 |
| 4 | RENÉE Cosmetics | 2018 |
| 5 | Lotus | 1993 |
| 6 | Biotique | 1992 |
| 7 | Mamaearth | 2016 |
| 8 | Sugar | 2015 |
| 9 | MyGlamm | 2015 |
| 10 | Wow Cosmetic | 2014 |
Top Makeup Brands in India
The makeup industry is one of the top-performing industries in India and is also projected to experience high growth in future. Women’s makeup is a luxury habit of society, based on which nowadays there are a lot of companies which have started businesses. Let’s explore each of the top 10 makeup brands in India one by one.
Lakme– Leading the Top Makeup Brands in India
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Lakmé is one of India’s most prestigious and reliable cosmetic brands and is in the first position in the list of the top makeup brands in India, established in 1952 and owned by Hindustan Unilever. With decades of experience, it is a top option for Indian consumers and ranks among the top five cosmetic brands in the country.
The brand offers a wide range of beauty and skin care products, including makeup, sunscreen, serum, masks, and moisturisers, specially designed for Indian skin tones. It also runs a nationwide selection of lounges and offers professional beauty services across the country.
Lakmé’s popularity is expanded by celebrity ambassadors such as Kareena Kapoor Khan, Shraddha Kapoor, Kajal Aggarwal, and Ananya Panday. According to The News India Express, Lakmé tops the list of India’s most important makeup brands, reflecting its strong heritage and continuous innovation.
L’Oreal India– A Trusted Name Among Top Makeup Brands in India
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L’Oréal, having seen tremendous popularity and trust, finds its age-old beginnings in the Parisian land in 1909. It entered the Indian markets in 1994 and immediately started making a name for itself there in cosmetics. About skincare, hair care, personal care, makeup, and fragrance products, it provides a broad range of products.
Besides providing products, the company also operates a salon chain known for its superior quality services. The highlight of the services would be hair colouring treatments, with customers highly rating them.
In India, the brand became relatable and loved by people in the country, owing to the likes of personalities such as Aditi Rao Hydari, Shakti Mohan, and Anushka Sharma endorsing the brand.
Maybelline
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Maybelline was born in New York in 1915. The enterprise began in India in 1998. It is one in the list of the top makeup brands in India, and the factor that makes the brand so popular in India is the speciality of sensible prices. Maybelline cosmetics and makeup products are a two for Indian customers and one of India’s best beauty brands.
Colour straps, foundations, lipstick and eye makeup are some of the best products from the brand. Various makeup training and tips are available on the site for customers.
Many Bollywood actors have been the face of Maybelline. These include Suhana Khan, Ananya Birla, Ekha Subba and badminton player PV Sindhu.
RENÉE Cosmetics
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Renee Cosmetics is an Indian beauty brand that was launched by Ashka Gurdia, Ashutosh Valani and Priyank Shah. This FAB is known for unique and cruel products, such as a 5-in-1 lipstick. The brand offers high-quality makeup at good prices and grows rapidly with strong funding and celebrity support.
Renee is also expanding into perfumes and skin care, which is a popular alternative in India. The purpose is not just to create a brand, but a belief in freeing squares, colour and quality women who have never been seen.
Lotus
Image credit: Lotus Herbals
Lotus Herbals is a well-known Indian cosmetic brand, established in 1993. It is one in the list of the top makeup brands in India and is known for offering a wide range of skin care, hair care, and makeup products, including cleanser, shampoo, sunscreen, and beauty products, all at reasonable prices.
The brand is in herbs and goodness in Ayurveda, which combines traditional knowledge with modern yoga. The Lotus tour is known for its credibility and emphasises natural ingredients and general care.
Lotus is a cruelty-free brand that strongly opposes animal testing. Celebrities such as Dia Mirza, Jacqueline Fernandez, and Vani Kapoor represent the brand and reflect its moral and nature-induced values.
Biotique
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Biotique is a well-known organic cosmetics brand in India, known for the use of natural ingredients and preservative-free yogas. It blends the old science of Ayurveda uniquely with modern biotechnology and separates it in the Indian beauty market.
The brand offers a wide range of organic skin care and hair care products, including face wash, scrub, shampoo, hair oil, and soap. Biotiques has also expanded to organic makeup and gained popularity for its natural and skin-friendly services.
With a strong commitment to purity and stability, the company has formed a loyal customer base and stands as one of the best cosmetic brands in India.
Mamaearth
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Mamaearth is a renowned brand that holds an important place in the list of the top makeup brands in India. It was established in 2016 by Varun and Ghazal. Mamaearth is a separate and rapidly growing Indian cosmetic brand known for its natural, non-toxic products. The brand has quickly gained popularity for offering safe and effective skin care, hair care, beauty, and baby rental solutions.
Mamaearth’s product range includes hair oil, shampoo, serum, and lotion, all created with mild, environmentally friendly materials. Its commitment to pure beauty has served it a strong and loyal customer base.
Bollywood actress Sara Ali Khan, along with her mother, Amrita Singh, represents the brand and maintains her family-friendly and reliable image.
Sugar
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Sugar Cosmetics is a popular Indian beauty brand founded in 2015 by Vinita Singh and Kaushik Mukherjee. An Indian-grown brand is known for its bold and modern appeal and has quickly become one of the most preferred cosmetic brands in India, and has also created a strong global look.
The brand provides a wide range of atrocity-free makeup and skin care products that fit Indian skin colour, making it especially popular with millennials. The products are available through their official website, mobile app, and offline stores across the country.
With an international footprint in countries such as Korea, Germany, Italy, and America, they continue to expand their reach. Bollywood stars Ranveer Singh and Tamannaah Bhatia act as brand ambassadors, who add their young and dynamic image.
MyGlamm
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MyGlamm is a growing Indian cosmetic brand that began its journey as a beauty salon at home in 2015 and became a full online beauty market by 2017. Created by Darpan Sanghvi and Priyanka Gill, the mark is now part of Good Glam Glam Group and Sanghvi Technologies.
MyGlamm offers a diverse selection of personal care and makeup products, including skincare, essential oils, and beauty articles. With its direct-to-consumer (D2C) model and strong online presence, the brand has expanded the range globally.
Today, Myglamm is considered among the top cosmetic brands in India. Bollywood actor Shraddha Kapoor acts as its brand ambassador, who represents its lively and modern image.
Wow Cosmetic
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Wow Cosmetics, established by brothers Manish and Karan Chaudhary in 2014, is famous for its naturally authentic, paraben- and sulfate-free products. Built on a consumer-first approach and launched via e-commerce initially, Wow has developed into India’s top makeup and one of the personal care brands.
The brand focuses on overall care for the body, mind, and soul, offering natural hair care, skin care, and a series of essential oils. Its apple cider vinegar shampoo is particularly popular and is online among the best-selling products.
Former brand ambassador Bhumi Pednekar helped install Wow’s image, and recently, the young icons Karthik Aryan and Rashmika have joined the new face of the Mandanna brand. Wow Cosmetics has a strong presence both offline in India and the US market.
Conclusion
The Indian cosmetics market in 2025 is a dynamic mixture of reliable heritage brands and innovative new ones. While names like Lakmé and L’Oréal lead with quality and variety, brands such as Sugar, MyGlamm, and Mamaearth meet the increasing demand for natural, cruelty-free products. With strong celebrity endorsement and expansion of global access, these top brands shape India’s beauty industry and determine new trends for the future.
