The United States has multiple leading jewelers who deliver both classic designs and fashionable creations. This guide presents the leading US jewelry brands of 2025 due to their exceptional products and market power along with cultural importance.
Here is the list of the Top 10 Jewellery Brands in the USA in 2025
Rank | Jewelry Brand | Key Features |
1 | Tiffany & Co. | – Famous for handmade diamonds and high-end jewelry products. – Sources raw materials ethically and responsibly. – Offers custom creations for individual client preferences. |
2 | Harry Winston | – Historical highlights include providing Academy Awards jewelry. – Global presence with boutiques in the US, Europe, and Asia. – Expertise in luxury diamonds and watches. |
3 | Cartier (USA Division) | – Famous for iconic pieces like the Love Bracelet and Trinity Ring. – Uses top craftsmanship and luxury materials. – Combines timeless designs with modern trends. |
4 | David Yurman | – Offers jewelry for luxury buyers and trendsetters. – Provides styles for men, wedding bands, and unique designs. – Uses premium materials, including metals, diamonds, and gemstones. |
5 | Blue Nile | – Offers custom diamond jewelry. – Transparent pricing and origin details. – Focuses on an online-first shopping model to save time. |
6 | Kay Jewelers | – Accessible nationwide with over 1,000 stores. – Focus on engagement rings and wedding bands. – Affordable alternatives for diamond jewelry. |
7 | Bvlgari (USA Division) | – Known for vibrant gemstone choices and unique designs. – Signature collections include B.Zero1 and Serpenti. – Offers both luxury watches and handmade jewelry. |
8 | James Allen | – Focuses on affordable diamond jewelry and wedding bands. – Provides 360-degree views of products. – Emphasizes online shopping for better pricing and convenience. |
9 | Zales | – Features bridal and engagement collections. – Offers budget-friendly jewelry for average -income buyers. – Operates as part of Signet Jewelers. |
10 | Brilliant Earth | – Focus on eco-friendly and responsibly sourced jewelry. – Offers personalized engagement rings. – Transparent business processes and customer education. |
1. Tiffany & Co.

Tiffany & Co. stands as the United States’ most recognizable jewelry brand for its perfect handmade diamonds, along with its blue boxes and classic engagement rings. Since 1837, Tiffany & Co. has represented luxury design through its high-demand diamond pieces and stylish silver collections.
Key Features:
The company sells famous engagement rings alongside diamonds and high-end jewelry products.
They take special care to source raw materials in both moral and responsible ways.
Their team makes special jewelry creations for individual client preferences.
2. Harry Winston- One of the Top Jewellery Brands in the USA

Harry Winston Inc. started as Harry H. Winston Jewels in 1932 before becoming Harry Winston Inc. in 1936 and remains an American/Swiss luxury jeweler. Harry Winston created this enterprise after earning his reputation as the “King of Diamonds” landmark. Harry Winston, located in New York City, leads the world as a top jewelry manufacturer with its premium brand status.
In January 2013, the Swiss Swatch Group took full ownership of the business when it bought Harry Winston Diamond from its Toronto headquarters.
Historical Highlights:
In 1932, Harry Winston launched his business and made history when he gave an actress her first Academy Awards diamonds to wear in 1943.
After Winston died, his sons took ownership, and Ronald Winston and Fenway Partners bought the company in 2000.
The company achieved €246 million in sales during 2010-2011, with €36 million from watches, while hiring Frederic de Narp as their CEO.
In 2013, Swatch Group Switzerland purchased all of Harry Winston’s operations and its watch manufacturing facilities in Geneva.
Global Presence: Harry Winston maintains a worldwide luxury presence through its retail boutiques, which currently serve markets in China, France, Germany, Hong Kong, Italy, Japan, Monaco, and the United States, among others.
3. Cartier (USA Division)

In 1847, Louis-François Cartier launched his luxury brand Cartier International SNC in Paris, where it produces high-end jewelry, watches, leather goods and eyewear. As Cartier started with its family owners, it joined the Swiss Richemont Group in 1964. The business now runs 200 locations globally, whereas its famous temples stand proudly in Paris, London, and New York.
Since 1925, when the Maharaja of Patiala ordered his iconic necklace, Cartier has won favor with royalty for delivering superior luxury items. During 2020, Cartier generated $6.2 billion in sales and maintained $12.2 billion in brand value.
Key Features:
The brand is famous for selling its signature pieces, such as the Love Bracelet, Juste un Clou and Trinity Ring.
Only the highest craftsmanship standards and best luxury materials define the brand.
They make both luxury jewelry and trendy modern designs.
4. David Yurman

Since its launch in 1980, David Yurman brought designer jewelry success to New York City. David Yurman creates jewelry that mixes metals and designs for everyone from luxury shoppers to trendsetters through its specialized cable bracelets.
Key Features:
Its distinctive cable bracelet fashion now symbolizes America at its best.
Allows customers to shop for jewelry of all types, including men’s styles and wedding bands.
Each product uses top-tier materials to create individual pieces using metal, diamonds, and precious gemstones.
5. Blue Nile- One of the Top Jewellery Brands in the USA

The company leads the United States as an online destination for users to buy diamond jewelry and engagement rings. In 1999, Blue Nile created a new way to shop for jewelry online by letting customers build their rings and see real diamond prices directly.
Key Features:
They make exclusive custom pieces from diamonds and jewelry.
They reveal the origin and cost structure of their diamonds to customers.
Their primary strategy features services that start online and save customers’ valuable time.
6. Kay Jewelers

In 1997, Randall Herrera at Stern Advertising made the slogan ‘Every kiss begins with Kay’ for the global American jewelry company Kay, which is how they became famous. After Kay Jewelers tested several taglines, Stern Advertising’s “Every kiss begins with Kay” design survived as the final choice.
Key Features:
Customers can find many affordable alternatives to diamond jewelry alongside fashion jewelry.
Their business operates 1,000 stores nationwide to provide convenient access to customers in every part.
The business emphasizes its product range in engagement rings and wedding bands.
7. Bvlgari (USA Division)

As an Italian luxury brand leader, Bvlgari has become a prominent force in U.S. jewelry markets. Despite following classic jewelry styles, Bvlgari stands out because it designs bold jewelry that uses gemstones and architectural shapes while combining tradition with contemporary fashion.
Key Features:
The company stands out through its colorful gemstone choices and unique design patterns.
The company develops sophisticated product lines called B.Zero1 and Serpenti.
They sell both luxury watches alongside handmade jewelry and fashion accessories.
8. James Allen

As an industry leader, James Allen helps customers personalize their engagement rings plus use its advanced 360-degree diamond visuals. James Allen smashed the traditional diamond buying methods by giving customers more power through their online shopping platform.
Key Features:
The company focuses on selling diamond jewelry and wedding bands.
Customers can see products from all angles through our complete product view technology.
They sell diamonds and rings at affordable prices because their main business is online.
9. Zales- One of the Top Jewellery Brands in the USA

As part of Signet Jewelers, Zales operates numerous chain stores selling an extensive range of diamond and gemstone jewelry. Since 1924, Zales has become successful by selling quality jewelry at competitive prices alongside various wedding and fashion pieces.
Key Features:
The store features many diamond rings along with gemstones and real gold pieces.
The company designs special bridal pieces and creates engagement ring styles.
Zales brand markets budget-friendly jewelry to average-income buyers.
10. Brilliant Earth

Beth Gerstein and Eric Grossberg established Brilliant Earth as an American diamond and gemstone jewelry company in August 2005 to serve customers looking for ethical sourcing. Gerstein started Brilliant Earth in 2003 when she sought an ethical engagement ring and teamed up with Grossberg.
Brilliant Earth started their online shopping platform in 2006 and later added physical showrooms throughout different U.S. regions. The business earned respect for building an ethical jewelry market yet lost verification of its source records in 2017. Brilliant Earth launched its shares on the stock market during September 2021.
Key Features:
Their company buys diamonds and makes jewelry from responsible sources plus sustainably harvested materials.
You can create personalized engagement rings made from environmentally friendly materials.
The company provides clear business processes while teaching customers about jewelry selection.
Conclusion
The American jewelry market meets the different needs of both luxury buyers and customers who want ethical choices. At present, Tiffany & Co. leads all U.S. jewelry brands in brand recognition, while companies like David Yurman Blue Nile and Brilliant Earth bring new trends to the market segments they operate within. These brands lead their industry by delivering exceptional quality plus expert craftsmanship and outstanding customer interactions to meet the rising demand for jewelry.
Whether you’re seeking timeless classics, eco-friendly options, or cutting-edge designs, the USA’s jewelry market offers something for everyone. These top jewellery brands in the USA are not just defining trends but also shaping the future of the jewelry industry with their innovation and commitment to excellence.