Elon Musk revealed the fragrance, dubbed “Burnt Hair,” which he called “the essence of unpleasant desire.”

In addition to his Tesla and SpaceX businesses, billionaire Elon Musk has revealed a new initiative. Burnt Hair is a perfume that Musk recently released. Musk updated his Twitter profile to read “perfume merchant” and referred to the Burnt Hair aroma as the “finest fragrance on Earth.”

Musk wrote, “With a name like mine, getting into the fragrance business was inevitable,” referring to his fragrant last name, in an essay that provided additional context for his choice to introduce a perfume under his company The Boring Company. Why even did I struggle with it for so long?

The name of this tiny bottle of Burnt Hair is written on it in cursive silver characters, and the word “singed” is printed in a bold typeface. According to the website of The Boring Company, the scent of Burnt hair perfume is similar to “the essence of unpleasant desire.”

According to the website, it’s “just like bending over a candle at the dinner table, but without all the hard effort.” “In a crowd, stand out! As you move through the airport, attract attention.”

The perfume costs $100 and is available right now.

The scent can be purchased in any format, including cryptocurrencies. Musk stated, “And you can pay with Doge!” on Twitter. Musk announced the sale of 10,000 bottles in a later tweet.

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In a previous tweet from September, the billionaire had stated that Boring Co. would introduce a smell for guys that will help them “stand out in a crowd.”

Although the Tesla Inc. CEO has a history of releasing products based on jokes, his devoted fan base has elevated them to the status of highly sought-after collectibles.

Huge interest was generated when the Boring Co. sold a small batch of 20,000 flamethrowers in 2018 to raise $10 million for its tunnel-building tests. He has also used similar goods to jeer investors betting against his EV company, like a pair of “short shorts” satin underwear (priced at $69.420) to symbolize a victory over short sellers and a “TeslaTequila” based on an April Fools’ Day hoax that caused a sharp decline.

Huge interest was generated when the Boring Co. sold a small batch of 20,000 flamethrowers in 2018 to raise $10 million for its tunnel-building tests. He has also used similar goods to jeer investors betting against his EV company, like a pair of “short shorts” satin underwear (priced at $69.420) to symbolize a victory over short sellers and a “TeslaTequila” based on an April Fools’ Day hoax that caused a sharp decline.

A tunnel-based, high-speed transportation system called the “Hyperloop,” according to Elon Musk, will be operational in the upcoming years. However, there are still many obstacles to overcome, such as obtaining project permits and passing environmental evaluations.