Bye Tata Sky! Hi Tata Play!
Tata Sky is one of the largest DTH o.r. Direct To Home platform. Incorporated in 2005, it is a joint venture between Tata Sons and Walt Disney with a minor stake in Temasek Holdings.
What is DTH Service?
In India, DTH is referred to as Direct To Platform which is a broadcasting service to distribute multiple channels from entertainment to sports using the dish and a satellite. As an individual subscribes, he or she gets the subscription of a particular provider. Popular DTH services in India are Tata Sky, Dish TV, Airtel and more.
Tata Sky is Tata Play!
Recently, it was announced that Tata Sky has rebranded itself as Tata Play. With that, they also announced that they will be providing 13+ OTT services like Netflix, Amazon Prime Video, Disney+ Hotstar and much more. With the subscription to these OTT content, along with the access of the normal TV channels and facilities like they used to provide.
“We’ve realised that while many people are still watching television, they are also watching OTT content, and that it’s difficult to have different relationships across these many platforms and go around looking for content. Our new brand identity is in line with the idea that we are no longer just a DTH player but a content distributor across live television and OTT services,” Harit Nagpal, managing director and chief executive, Tata Play said in an interview with a leading website.
The company announced that they have even renamed their broadband network Tata Play Fiber. “Our DTH business has a sizable market share and we’ll continue our endeavour to expand the TV viewing universe. Our Broadband business with 100 percent fiber network provides impressive speeds, and that’s why we renamed it Tata Play Fiber,” Nagpal commented on Tata Play Fiber in one of the interviews.
The starting prices of these subscriptions will be ₹399. It was promoted by Saif Ali Khan and Kareena Kapoor in the national market and R Madhvan and Priyamani covered the South market.
Tata Play said to a leading newspaper that they are making service visits free for their customers and the de-active users can recharge and restart with Tata Play.
Tata Sky or Tata Play recently celebrated its 15th birthday last year. Let’s have a look at some flashbacks from the ‘Jingalala’ campaigns.
Back in 2005, when most of the Indian households had cable connections that provided them with 70-80 channels, Tata Sky entered the market with a vision to change and evolve this cable network. With the help of technology and good advertising, it became a household name and its iconic line ‘isko laga dala toh life jingalala’ actually hit the right chords.
Since the beginning, it was not just a cable provider with better technology, but also focused on the content that it offered and increased the choices for the audience. They had a plethora of options for each category whether it be sports, music, news or entertainment. Another interesting feature that was introduced by Tata Sky were their Jingalala games which were fun, educational and filled with morals which obviously attracted the kids.