Jewellery is more than just an ornament; it’s tradition, celebration, and an investment in India. There are a lot of brands in the country, but one of the most trusted and preferred brands is Tanishq Jewellery, a Tata product under Titan Company. Tanishq stands out for its purity, certified diamonds, transparent pricing, and modern designs. Tanishq is a household name for wedding jewellery, festival jewellery, and regular wear.
In this article, you will explore everything you need to know about Tanishq Jewellery in 2025—the history, designs, price points, purity standards, buying options, and investment value so you can make an informed purchase.
The Legacy of Tanishq Jewellery
Tanishq, established in 1994, was one of the first organized jewellery brands in India. The brand was able to provide the first quality checks and pricing transparency to the jewellery industry, which was dominated by local jewelers. Tanishq has since expanded to become India’s largest jewellery chain with over 400 stores across over 200 cities, as well as having a strong presence in countries like the UAE, USA and Singapore.
What Tanishq does well is combine its heritage with modernity. Tanishq caters to brides looking for traditional Indian designs, as well as creating contemporary collections for millennials and young professionals.
Jewellery Designs at Tanishq
Tanishq jewelry is made to accommodate various settings and occasions, whether it be whimsical engagements, traditional marriages or everyday wear.
Categories of Jewellery
| Category | Features |
| Gold Jewellery | BIS-hallmarked, available in 22K & 18K |
| Diamond Jewellery | Certified diamonds, innovative cuts |
| Wedding Jewellery | Traditional & heritage-inspired bridal sets |
| Daily Wear Jewellery | Lightweight, simple, and elegant |
| Platinum Jewellery | Modern, sleek designs for men & women |
| Silver Jewellery | Affordable gifting options |
The Signature Collections
- Rivaah: Wedding jewelry inspired by various parts of India.
- Mia by Tanishq: impermanent and fashionable workwear.
- Aarambh & Utsava: for holidays and festivals.
Buyer Tip: Rivaah is for heavy wedding jewelry. Mia by Tanishq is for office jobs and people that like simple things.
Purity Standard at Tanishq’s
As a consumer, you will see that Tanishq can be trusted because they are concerned about purity.
Gold Purity
- All of Tanishq’s gold is BIS Hallmarked, so consumers know that it is authentic.
- You have the choice of 22K and 18K.
- Tanishq now offers the Karatometer to accurately check purity to 99.9% in stores.
Diamond Purity
- All diamonds are accompanied by a certificate and graded as per the 4Cs (Cut, Clarity, Carat, Color)
- Each product is separate and is bought with an authenticity certificate.
This level of transparency allows you to know exactly what you are paying for.
Pricing of Tanishq Jewellery.
When it comes to the price of Jewelry, you need to factor in the price of gold, making charges and stones. Tanishq has an honest price-conduct policy with no hidden charges.
Price Components
| Factor | Details |
| Gold Rate | Based on daily gold price per gram |
| Making Charges | 8%–25% depending on design |
| Gemstone/Diamond Cost | Priced separately |
| GST (3%) | Added to the final bill |
Let’s say the gold rate is ₹6000/gram for a 10 gram necklace.
- Gold Value = ₹60,000
- Making Charges, let’s say 15% = ₹9,000
- Goods and Services Tax (GST) = 3% = ₹2,070
- Final Price = approximately ₹71,070.
Tanishq also offers discounts during significant events, such as Dhanteras, Diwali, or Akshaya Tritiya, on making charges to make purchases more affordable.
Investment Value: Is Tanishq Jewellery worth the money?
When you purchase jewels from Tanishq, you are not only thinking about design but also investment and security.
- Resale and Buyback: Old jewels can be resold at the current gold rates with little deduction.
- Purity Guarantee: Certified jewels can be resold for more than unbranded pieces.
- Savings scheme: Tanishq has a savings scheme called “Golden Harvest Scheme,” where you pay monthly and receive a bonus at maturity, which can be used to purchase jewellery.
Thus, for both emotional and financial value, Tanishq is a low-risk option.
Online Shopping with Tanishq
Tanishq is a leader in adjusting to the developing digital shopping boom in India.
- Official Website: tanishq.co.in
- Mobile Application: iOS & Android
- Suites of Services:
– Virtual Try-On of the jewellery using AR Technology
– Video call meeting with jewellery expert
– Next Day Home Delivery & In-Store Pickup
– EMI & UPI payment service
In 2024, Tanishq’s online jewellery sales increased by 35%, and it was good to see that buyers are comfortable paying high dollar amounts when buying online!
Why Choose Tanishq Over Local Jewelers?
| Factor | Tanishq | Local Jewellers |
| Purity Check | BIS Hallmarked + Karatometer | May not always be certified |
| Designs | Traditional + Modern collections | Often limited |
| Diamond Certification | Higher due to the Tata trust | Rarely provided |
| Resale Value | Higher due to Tata trust | Lower resale |
| Pricing Transparency | Clear, no hidden charges | Often unclear |
For buyers looking for similarities to unorganized jewelers, Tanishq provides an edge for buyers seeking trust, variety in design, and certified jewellery.
Tips for Buying Tanishq Jewellery
1. Always look for the BIS Hallmark before finalizing any purchase.
2. If it is a festive season, look for discounts on making charges.
3. If it is for a big purchase, look for any Golden Harvest Schemes that Tanishq may have.
4. In-store, compare between the collections: Tanishq has Rivaah for weddings and Mia for everyday wear.
5. Look to do your homework online before going in and evaluate using virtual try-on tools if available.
Conclusion
Tanishq has revolutionized the way Indians shop for jewellery, offering trust, innovation, and transparency. Whether for a wedding, festive occasion, or everyday wear, Tanishq Jewellery celebrates traditions reimagined in modern forms. Tanishq is clearly building trust and receiving excellent feedback on pricing, purity, and diamond certification. Most importantly, it has been established as one of the most trustworthy jewellery brands in India as we approach 2025.
If you’re looking for jewellery that carries emotional value and investment security, Tanishq Jewellery is a name you can trust.
FAQs
Q1. Does Tanishq offer custom-made jewellery pieces for the customer?
Yes, Tanishq does have a customization choice for engagement rings, wedding jewellery and selected pieces with the customers’ specifications.
Q2. Do I have the option of returning or exchanging jewellery purchased from Tanishq?
Tanishq allows a 15-day return as well as an exchange. They also accept old jewellery for exchange based on the current gold price.
Q3. Does Tanishq allow international shipping of ordered jewellery?
Yes. Tanishq allows international shipping of jewellery to selected countries like the USA and UAE, and Singapore.
Q4. Are Tanishq diamonds conflict-free?
Yes. All diamonds used for Tanishq are ethical and conflict-free according to international ethical standards for diamond procurement.
Q5. Are there jewellery collections for men?
Yes. Tanishq offers various uniquely designed gold chains, rings, bracelets and platinum specifically for men.
