Users from 620 cities have placed orders on the Open Network for Digital Commerce (ONDC), despite no particular marketing efforts outside of the top five metropolises like Bengaluru and Delhi. The new version of the government-backed e-commerce network’s incentive program, which might be made public this week, is now expected to focus more on Tier 2 and higher.

Capillary Technologies bolsters loyalty solutions with the acquisition of Tenerity’s Digital Connect. The Bengaluru-based SaaS startup aims to strengthen its presence in the US and European markets by incorporating Digital Connect’s reward ecosystem. Capillary now offers a comprehensive suite of end-to-end intelligent loyalty solutions, cementing its position as a leader in the industry.