Suzuki Motor of Japan will begin making electric cars in India and ship them to Japan as early as 2025, according to the Nikkei newspaper on Wednesday.
The Indian vehicle sector is thriving, and Maruti Suzuki, the country’s biggest automotive brand, has been setting trends for decades. Despite severe competition in the vehicle sector and the COVID-19 downturn, Maruti Suzuki maintains a commanding market share.
When it comes to price, Maruti Suzuki has always been a maestro. Since its start, the firm has sought to give the greatest possible value for money to its clients. As a result, it has become the most reliable and cheap brand in the Indian vehicle business.
The company’s pricing approach reflects its ‘Have to have it’ mindset. Maruti Suzuki believes in giving its products at the most reasonable pricing possible so that more people may enjoy the pleasure of owning a Maruti Suzuki vehicle.
Maruti Suzuki employs vigorous advertising and marketing to keep their brand at the forefront of prospective automobile purchasers’ minds. They have spent a lot of money on television and print advertising throughout the years, which has helped them reach a larger audience.
The emphasis on client happiness is one of the most essential parts of Maruti Suzuki’s marketing strategy. The firm is continually striving to give the finest possible experience for its clients via commercials that often speak to the heart of its customers. This has allowed them to establish a solid foundation of loyal clients who return to buy additional automobiles from the firm.
Suzuki may contemplate exporting India-made EVs to partner Toyota Motor for European markets, which would be marketed under the Toyota brand, as part of its efforts to make India its worldwide electric vehicle production base, according to the Nikkei.
Suzuki did not respond to the report. Toyota, which owns 4.9 percent of Suzuki, did not respond immediately.
According to Nikkei, Suzuki will establish a new manufacturing line at a factory in Gujarat, India’s westernmost state, where its affiliate Maruti Suzuki will begin production next fall.
According to Nikkei, the battery-powered automobiles that Suzuki intends to ship to Japan would be tiny sports utility vehicles priced between 3 million and 4 million yen ($20,043).
The assembly plant would also produce gasoline-powered vehicles, with a capacity of 250,000 units per year predicted, according to the publication.