Stupa Sports Analytics, founded in 2020, offers analytics of player performance data, broadcasting capabilities, and sports digitalization technologies to game federations and sports clubs via its different platforms.

Stupa Sports Analytics

Stupa Sports Analytics, a sports technology business, announced on Wednesday that it has raised Rs 28 crore in a fundraising round sponsored by Center Court Capital and Peer Capital.

The funding occurred with a post-money valuation of Rs 98 crore. The company has raised Rs 7.5 crore in three successive phases.

Founded in 2020, the company offers analytics of player performance data, broadcasting capabilities, and sports digitalization technologies via its numerous platforms to game federations and sports clubs. It currently concentrates on racquet sports, with all of its revenue coming from European countries such as Sweden, Spain, Norway, and Portugal.

According to ET, “We have closely followed (Stupa cofounders) Megha and Deepak’s journey over the last two years and are extremely pleased by their steadfast commitment to reinventing the future of racquet sports. We’re pleased to work with them on their next phase of expansion, as they want to connect their AI-powered analytics engine with cutting-edge sports technology on a worldwide scale,” said Mustafa Ghouse, general partner at Centre Court Capital.

Stupa’s chief executive, Megha Gambhir, plans to use the freshly collected capital to expand in India and the United States. The funds will also be used to develop the company’s technology and product teams, as well as to hire marketing and sales professionals throughout the EU. Stupa presently has 60 workers in Delhi, the most of them are technical and product executives.

According to ET, “When we began operations in 2020, European federations recognized the long-term worth of our data and analytics. However, Indian federations and corporations are increasingly recognizing the benefit, therefore we plan to grow into India within the next year,” Gambhir said. The company also plans to grow other sports such as badminton, tennis, volleyball, basketball, pickleball, and padel.

Stupa now works with 15 enterprises and federations, but intends to have over 50 by the end of the year as it expands into the United States and India. Gambhir also stated that it hopes to become profitable in terms of Ebitda (earnings before interest, tax, depreciation, and amortization) by the first quarter of FY26.

Stupa has created an end-to-end scalable and aggregated platform that incorporates performance statistics for athletes, a digitised event management system for federations, OTT for viewers, and content and live streaming for betting and media companies, all with numerous monetization potential.