An agentic AI startup based in Dubai, qeen.ai has declared a $10 million seed funding round, one of the biggest so far in the MENA region. The round was led by Prosus Ventures, with Wamda Capital, 10x Founders, and Dara Holdings; this brings the total funding raised by qeen.ai to $12 million.  

morteza ibrahimi, ahmad khwileh, and dina alsamhan
Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan

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Founded in 2023 by former Google and DeepMind colleagues Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan, qeen.ai creates AI agents that act autonomously, optimize the outcome of their actions based on user behavior, and enhance online operations. The company’s technology empowers a store to automate tasks including, but not limited to, content creation, marketing, and conversational sales, achieving incredible results that are unattainable by human or traditional AI applications.  

The fresh investment will enable qeen.ai to fast-track its growth strategy:scale its AI platform, upscale its workforce, and draw more clients. The company wants to monetize the autonomous agents for content and marketing purposes so that they can solve bigger e-Commerce problems while providing solutions for businesses in optimization of operations, better customer experience, and expanded growth opportunity. 

Morteza Ibrahimi, qeen.ai Co-founder and CEO, emphasized the company’s mission:

“We are proud to have the backing of Prosus Ventures and our existing investors as we work towards our vision of becoming the go-to intelligent technology partner for e-commerce businesses. By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy.”  

The global e-commerce market is developing vigorously based on changing consumer behavior, digital payments, and advanced logistics. In the MENA region, revenues are projected to reach $50 billion by 2025, led by Saudi Arabia and the UAE. This growth provides major opportunities for businesses embracing AI-driven solutions, such as qeen.ai’s AI agents, enabling merchants to increase efficiency and competitiveness. 

Robin Voogd, Head of Middle East Investments at Prosus Ventures, highlighted the potential of AI agents in e-commerce:  

As one of the largest e-commerce and marketplace investors in the world, we’ve seen first-hand how AI Agents are redefining the landscape of global marketplaces for online merchants. There’s a huge opportunity, and we believe qeen.ai is well-placed to unlock this technology for merchants in an AI-first world. The company has demonstrated an innovative approach to bringing AI to the e-commerce industry and is backed by an expert founding team. They will provide significant value to merchants focused on delivering a strong digital shopping experience across countries.”  

Since the launch of its Dynamic Content agent in Q2 2024, qeen.ai has provided information for over 15 million users, created more than 1 million SKU descriptions, and allowed merchants to boost their sales by 30%.  

With this latest fundraising, qeen.ai is positioned to fortify its footing further as a leading AI-powered e-commerce solution, reframing how online businesses operate and scale up in an AI-powered world.