Businesses must learn how to function in this connected environment, and Kumar identified three elements that make this possible.

The recently appointed CEO of the Chennai-based company, Harsha Kumar, told ETtech that Prodapt is intensifying its focus on connected platforms and software (CPS), more widely known as Big Tech.

Businesses must learn how to function in this connected environment, and Kumar identified three elements that make this possible. “Big Tech is the term we use to describe the very top layer, which is what we all use as consumers or enterprises. Increasing our market share in large tech, which we refer to as CPS when we go to market, is one of my main areas of concentration. We are actively working to enhance our presence in this area.

He claimed that the Big Tech category would include companies like Google and other social media behemoths in addition to startups that have developed services that were previously unimaginable. For instance, Uber, Instamart, or Zomato, as well as online learning opportunities.

According to Kumar, “We are working with two of the biggest names in online and social media to design chips that go into things like the glasses to create the AR/VR experiences.” “That’s a cutting-edge, futuristic area we’ve been working on for a few years.”

Furthermore, he added that Prodapt would seek to assist these businesses with “data enrichment.” Kumar stated that these businesses, particularly those in the Big Tech sector that the company serves, are considering Prodapt for the services they offer to consumers on their platform.

Even things like the overall live search or location search, for example. To accomplish that, a lot of photographs must be tagged. All of that is completed manually by people. It is only after human tagging that an LLM is able to learn how to perform something. That is an illustration. In order to prepare engineering data for their customers’ use cases, large companies are therefore using us more, according to Kumar.

According to Prodapt, its client’s link 5.4 billion devices and 1.1 billion people. The business claimed to collaborate with a number of companies, including Google, AT&T, Verizon, Lumen, Vodafone, Liberty Global, Liberty Latin America, Windstream, Rogers, Telus, British Telecom, Amazon, Samsung, Microsoft, KPN, Virgin Media, and Deutsche Telekom.

Prodapt declared earlier in May that it was investing $7 million to grow its activities in Panama.