We fall, we get up, we learn and we move forward. This has always been the mantra of success from the advent of time and it is imperative that this will always be. Business Outreach Magazine has got to know one such brand, that emerged as the underdog, but has pulled itself to be one of the true champions of its industry. Dear readers, we bring to you the creative tale of ‘Power Gummies’.
Power Gummies is a company that was founded in the year 2018 by Divij Bajaj with the vision of a product that can revolutionize the nutraceutical industry. Life and time wait for none and in the process, we forget to take actual care of ourselves. Power Gummies wants to change that with their innovative ‘chewable vitamin gummies’. Now, this sounds and feels interesting because the company wants to state that maintaining a fit lifestyle does not always have to be solely based on a rigorous process. The process is simple and effective. The person has to chew the gums twice every day and have a water intake of at least 3 liters a day.
The chewable gummies are vegan with extremely negligible or 0 grams of added sugar, gelatin-free, gluten-free, and devoid of additional or synthetic additives. The company states that the product is no magic wand that will swish and flick to give overnight results and takes about 90 days to show results. The products are clinically tested and undergo strict quality checks before getting launched to the market. The product is certified under the FSSAI and FDA and is safe for consumption.
When a company is based on the values of a loving son wanting to do something magnificent for his mother, nobody can ever go wrong. Divij had a calling for the creative plan of the company at a time when his mother was hesitant to take pills for her back pain issues. In order to make the pills intake interesting, Divij mixed it with honey or chocolate, just wishing his mother to actually like the process of recovery. From there on, Divij started trying out numerous experiments of collaborating vitamins with cookies, chocolates, brownies, and effervescent tablets. But considering stability, composition and sustained shelf life, gummies were what that actually figured out.
Divij Bajaj is an MBA Alumnus from Guru Gobind Singh Indraprastha University in Delhi and graduated with a B.Com Honors from Kirori Mal College, University of Delhi. Having a business attitude and charisma, Divij Bajaj started Power Gummies and in just 4 years and after selling more than 45,00,000 gummies to about 1,00,000 customers, they are proud of the reputation of the company has gained. The Gorgeous Hair & Nail Vitamin Gummies and the Beach Body Gummies costs around Rs. 1,200. Followed by enormous success, they launched That Time of the Month Gummies at Rs. 800, a product promoting menstrual and ovarian health of women, and the Jaw-Dropping Skin Gummies at Rs. 1,300. Now, Power Gummies have recently launched the Blissful sleep gummies with melatonin at Rs. 999, which promotes a deep beauty sleep experience. Some of the awards of Power Gummies include the Indian Achievers’ Award 2020 for Entrepreneur of the year, Times 40 under 40 in 2022, and many more. In January 2021, the annual revenue run rate of the company was at Rs. 21.6 crores and raised $ 1 million in funding from 9Unicorns.
Divij Bajaj lives by the quote of Jack Ma who says, “Today is difficult, Tomorrow is much more difficult. But the day after tomorrow is beautiful. Most people die tomorrow evening”. Stellar client testimonials from clients like Shivangi Kocchar, “I’m blown away by the results these Beach Body Gummies have shown me over the 90 days. I’m using this as a pre-workout supplement”, surely lives up to the respect that the company has earned over the years.