Source: Entrackr
Bengaluru, Healthous food & beverage startup Nuvie has raised $450,000 (approx ₹3.8crore) in its first-ever funding round. The pre-seed funding was led by startup accelerator PedalStart with support from several reputed investors, including Mukesh Bansal, co-founder of Myntra, Cult.fit and Nurix. Other investors include Ayyappan R, Chanakya Gupta, and Arun Sharma.
Founded by Prashant Paliwal and Hem Narayan in May 2024, Nuvie is developing a portfolio of food products that promote health, have great taste, and can be easily incorporated into every day. Nuvie wants to re-think what wellness foods are. Instead of being boring or hard to consume, Nuvie wants their products to be fun, tasty, and in people’s daily diets.
The company started with a lactose free ready to drink protein shake, which came in three flavours, and after some great customer feedback, Nuvie started expanding its line to five shake variants. Along with the shakes, the company is developing a number of new products, including a high-protein chocolate bar, healthier versions of regular chocolates and protein cold coffee, or “Proffee.”
With the fresh funding, Nuvie plans to:
- Develop new products
- Build its brand and grow awareness
- Create more content to connect with customers
- Expand distribution into new markets
Support overall growth and operations
Nuvie has already taken steps to build its market presence. Their products can be found in over 100 premium retail outlets in major cities (Delhi, Mumbai, Hyderabad, Chennai) and sold in more than 200 gyms across India. Financially conscious consumers can find Nuvie on quick commerce platforms like Blinkit, Instamart, and BigBasket, along with
The startup, which is based in Bengaluru, said it has experienced strong demand from the very beginning. According to the company it had over ₹10 lakh of revenue in the first month itself, Nuvie is setting its sights on an annual revenue run rate (ARR) of ₹10 crore by the end of 2025.
With more Indian consumers looking for options that are healthy but still tasty, Nuvie has set out to be part of that change, with better choices which slot into modern lifestyles.
With solid early momentum and support from well-known investors, Nuvie is aiming to establish a position in India’s expanding health-focused F&B space. It plans to offer food that is both tasty and nutritious while widening its product offerings. The startup intends to disrupt wellness-based foods and become a brand of choice for contemporary consumers looking for convenient, healthy alternatives.
