Nike’s well-known motto, “Just Do It,” was created by Dan Wieden, who is frequently referred to as a legend of advertising.

Dan Wieden, a well-known advertising pioneer and co-founder of Wieden+Kennedy, passed away on September 30. He was 77. With this, Wieden+Kennedy’s two founders have passed away from this planet. A year ago, David Kennedy, who was 82, passed away.

Nike’s renowned tagline, “Just Do It,” was created by Wieden, who is frequently referred to as a legend of advertising. One of the most well-known advertising firms in the world today is Wieden+Kennedy.

On April 1, 1982, in Portland, Wieden and Kennedy established Wieden + Kennedy.

The advertisements produced by Wieden+Kennedy for Nike were its most well-known works. While praising the advertising legend, people of all stripes also praised Wieden’s humor, self-awareness, and ambition.

Current Chief Creative Officer at Wieden+Kennedy Karl Lieberman compared Wieden to actor and comedian Lorne Michaels, a Canadian-American best known for hosting “Saturday Night Live.”

Wieden, who was born on March 6, 1945, in Poland, graduated from journalism school.

He met Kennedy while working for the advertising firm McCann-Erickson. In 1988, Wieden assisted Nike in releasing “Just Do It,” which was an instant hit and propelled the company to new heights.

In 2015, Wieden left his regular position with the company.

In addition to creating ground-breaking documentary-style advertisements for Honda, Wieden+Kennedy is renowned for its legendary campaigns.