Elon Musk declares that a majority of the advertisers who had previously abandoned Twitter following his acquisition of the platform for $44 billion have now returned.
Twitter social media platform that allows users to express their thoughts, ideas, and opinions in 280 characters or less. It was launched in 2006 and has since become one of the most popular social media platforms in the world with over 330 million active users.
One of the unique features of Twitter is the use of hashtags, which allow users to categorize their tweets and make them easily searchable. This has made Twitter an important tool for social movements and activism, as well as a valuable resource for journalists and news organizations.
Twitter has also become a popular platform for businesses and brands to engage with their customers and promote their products or services. Many companies use Twitter to provide customer support, share news, and updates, and engage with their audience in real-time.
In addition to its role in social and business communication, Twitter has also been used to facilitate political discourse and activism. Politicians, activists, and organizations have used the platform to raise awareness about political issues, organize protests and rallies, and engage with their constituents.
However, Twitter has also faced criticism for its role in spreading misinformation and facilitating harassment and hate speech. The platform has implemented various measures to combat these issues, including the use of algorithms to identify and remove harmful content, and the implementation of policies to prohibit hate speech and
Musk, speaking during a rare Twitter Spaces interview with the BBC (British Broadcasting Corporation), reaffirmed Twitter was operating at about break-even and could become profitable as soon as this quarter.
As per a report by Bloomberg, during a recent online conversation, over 3 million users tuned in to witness a discussion that occasionally turned combative as the billionaire questioned the BBC’s track record on various topics, ranging from Covid misrepresentation to hate speech.
After a contentious dispute with the management and board of Twitter, Elon Musk acquired the social media platform last year. The acquisition process was tumultuous, with the company’s management and board suing Musk at one point to compel him to conclude the transaction.
Most advertisers are now back on Twitter, Musk said, following an exodus after mass firings and technical issues prompted concerns about the potential proliferation of hate speech, false news, and other objectionable content.
“Almost all of them have either gone back or said they’re coming back,” Musk said.
The discursive discussion touched on serious topics, such as the management of misogyny, to the ludicrous, with the billionaire repeatedly asserting his canine is now Twitter’s chief executive officer.
“I am not the President of Twitter. My canine is the CEO of Twitter,” Musk said with a chuckle. “He’s got a black turtleneck, what more do you need?“