Threads will enable users to share text-based posts, which can be liked, commented on, and shared. Remarkably, individuals will have the freedom to continue following the same accounts they cherish on Instagram while retaining their existing usernames.
Image-: Business Insider
Meta is planning to release on thursday Threads, Instagram’s highly anticipated answer to Twitter.
Brace for a whirlwind of activity as this new app sets its sights on dethroning Twitter, which has been facing a barrage of user grievances ever since Elon Musk took the helm last year. Among the issues plaguing Twitter are lax content moderation policies, the audacious demand for a monthly subscription fee to prove authenticity, and persistent problems with site reliability. To exacerbate matters, Twitter has resorted to temporarily limiting users’ access to posts.
Enter Threads, poised to seize the moment and fill the void left by Twitter’s faltering reputation. Offering a familiar experience akin to Twitter, Threads will enable users to share text-based posts, which can be liked, commented on, and shared. Remarkably, individuals will have the freedom to continue following the same accounts they cherish on Instagram while retaining their existing usernames.
The upcoming launch of Threads has been meticulously orchestrated by Instagram, leveraging the star power of celebrities and influencers to build anticipation. By partnering with these notable figures, Instagram hopes to generate a buzz that will reverberate across social media circles.
For those eagerly awaiting Threads, the App Store listing presents a tantalizing prospect. Though the app is currently available for “pre-order,” it is widely expected to make its grand entrance on Thursday. Threads is envisioned as a space where communities converge to engage in conversations ranging from pressing contemporary issues to the upcoming trends that lie on the horizon.
Meta, the parent company of Instagram, has a storied past when it comes to emulating successful features from competitors. While this strategy hasn’t always yielded favorable results, Meta has witnessed rapid adoption when its copycat products strike gold.
The introduction of “stories,” a feature allowing posts to vanish after 24 hours, in 2016, was unabashedly lifted from Snapchat. Today, more users prefer this format on Meta’s apps compared to Snapchat itself. Building on this triumph, Meta recently unveiled “reels,” a short-video product reminiscent of TikTok. Executives at Meta have heralded the success of reels, attributing it to the growth observed on both Instagram and Facebook.
According to Meta’s April report, a staggering 3 billion individuals interact with at least one of their apps—Facebook, Instagram, or WhatsApp—on a daily basis. This colossal user base positions Meta as a formidable force in the realm of social media.
