Our culture is incredibly fast-paced. Not only in the workplace or at the professional level, but also on an individual level, change is pervasive. The average human attention span is probably at an all-time low. Each notification has an effect on how we feel. Even the smallest actions or conflicts from those around us can easily divert our attention. Our happiness may even be impacted by constant news. We are constantly inundated with information of all kinds, both pertinent and unimportant, due to our limited time.
It is crucial to understand the significance of having a timely strategy when a brand, business, or individual is thinking about or implementing PR activities. Consumers, audiences, and readers are inundated with a variety of content across genres and interest areas, such as brief videos, memes, breaking news, in-depth articles, and so forth.
PR activities and agencies are growing tremendously. And we have amazing, talented people behind it, though we forget to give them enough credit. So, let us share your excitement as we introduce Swapnil Devre, the founder of Upstage Media, to our audience.
A Brief Background
To stop the tribe from enslaving us, we humans must constantly engage in combat. You will experience loneliness and occasionally fear if you try it. However, the benefit of owning yourself cannot be valued too highly. The victory is always more glorious when the battle is more challenging. Moreover, this is how Swapnil Devre’s tale of struggle unfolds.
A successful business focused on marketing, e-commerce, and other areas was founded by entrepreneur Swapnil Devre. He is the founder and chief executive officer of Upstage Media , a full marketing and public relations services that helps clients strengthen their personal brands. Swapnil Devre is aware of what it takes for a business to build a reliable reputation for itself. He has assisted numerous businesses in developing distinctive brand identities thanks to his marketing expertise. Additionally, he has successfully placed a number of companies and well-known people in prestigious news outlets using his PR expertise.
Swapnil Devre achieved success through steadfast dedication. Both good and bad times will come your way when you try something worthwhile, but consistency, according to Swapnil Devre, will withstand any adversity. Humans are always able to escape their bad times. Swapnil Devre has demonstrated that anyone with a strong desire and a dedicated soul can be a little bit above average.
Struggles and Success Story
It all began in 2015. Devre was an excellent guitarist. He did a few gigs, but the problem with playing guitar was that he didn’t get paid. He used to listen to hard rock and metal, which were not very popular in India. And only by playing Indian music will you be able to make money in India. His ambition was to become a full-time guitarist. He was in a hard rock band, so they began writing their own songs. However, it was quite costly. He also had to pay for jam sessions and gigs. He was making nothing from it. He had been playing guitar for two years.
His family was experiencing financial difficulties in 2017. His father was in Saudi Arabia and returned because he was fired. Once he came back, Devre’s parents stopped giving him money for jam room and guitar expenses. Devre’s father realized at the time that he needed to get a job and stop playing guitar because it was not working out. He quit playing guitar and began driving for Uber for the sake of flexibility. He could have worked in a call center, but they are not flexible. And his family had a car, as his father bought a car and joined Uber. As a result, he used to rent his father’s car 4-5 times per week. He drove for Uber for a year and saved Rs. 50,000.
He then applied to colleges. On weekends, he drove for Uber. Later, in 2018, he ran into an old friend who was involved in online business. He showed him how he could make money online. His friend was interested in dropshipping. He had saved Rs. 50,000 from driving Uber and had guitar equipment worth Rs. 50,000 at the time. He sold them all, leaving him with Rs. 1 lakh to invest in dropshipping. He dropped out of college at the time because it was too much for him. College was extremely strict. He couldn’t do three things at the same time. He had to give up something, and he chose college. What a challenge it was, as you can see! We want to do everything at once and have a lot of things, but that is not humanly possible, is it?
He was still driving Uber to cover dropshipping costs. He opened the shop and lost all of his money in just 2-3 months. He was depressed and disoriented because he learned a lot during that time, such as running Facebook ads, creating websites, and so on. Thereby, he saw an opportunity, as many newcomers were unable to build websites. As a result, he began offering website design services for $250 per website.
He made $10–$20k per year from sending messages on facebook and instagram for the creation of Shopify websites. Along with website design, he also provided Facebook advertising services to local businesses. It was going well until the Covid in 2020. Because dropshipping was not happening and many small businesses were discontinuing Facebook ads, he founded a public relations firm in 2020. PR was relatively new and offered numerous opportunities. That’s why he got involved.
Now, he has been running a successful public relations firm since 2020.
Life is a struggle in the dark. It is all about it, and at infinity’s end, they are. We all have to face hardships at some point. The success story of Swapnil Devre is ultimately motivating and breathtaking.
