As a symbol of the country’s rising importance, Apple Inc. is reorganising the management of its worldwide companies to focus more on India.

With the country’s surging demand, the change would be the first time Apple has given India its own sales area. The insiders, who asked not to be named since the decision hasn’t been made public, said that this will offer the Asian country greater importance within the internet giant.

Hugues Asseman, Apple’s vice president in charge of India, the Middle East, the Mediterranean, East Europe, and Africa, just retired, prompting the company to make the change. The iPhone manufacturer is elevating its head, India, who answered to Asseman, as a result of his departure. Ashish Chowdhary, the executive in question, will now answer directly to Michael Fenger, Apple’s vice president of product sales.

An organization spokeswoman declined to respond.

Even though its overall sales declined by 5%, the corporation reported record revenue in India during the previous quarter. In order to serve the area, Apple has established an online shop, and later this year it intends to launch its first physical stores there. In the most recent earnings conference, Chief Executive Officer Tim Cook stated that the firm is placing “a lot of attention on the market” and contrasted the present status of its operations in India with those in China in the beginning.

We are essentially applying the lessons we gained in China years ago and how we scale to China, he added. China is presently Apple’s third-largest sales area, behind the Americas and Europe, with annual revenue of about $75 billion.

India is increasingly important to Apple’s product development, in addition to acting as a sales engineer for the corporation. According to Bloomberg News, major suppliers are relocating to the area, and Apple is working with its manufacturing partner, Hon Hai Precision Industries Co., popularly known as Foxconn, to establish new iPhone production facilities in the nation.

The most recent adjustments will modify Apple’s management structure, but not how it discloses regional sales in its financial statements to the public. The corporation included Africa, the Middle East, and India under its category for Europe in those disclosures. The Americas, Greater China, Japan, and the rest of Asia-Pacific are likewise divided into four separate geographic areas.

Asseman’s resignation is a result of a recent uptick in executive departures from the organisation. Apple’s vice president of subscription services resigned earlier this year, and its cloud chief intends to leave the company the following month. Top executives who oversaw the industrial design, purchasing, certain software and hardware engineering, privacy, information systems, and the online shop all announced their departures last year.

Asseman, who has worked for Apple Inc. for more than two decades, divided his time between the company’s offices in Cupertino, California, and London. He began his career managing the Mac and iPod product lines as a marketing manager. Before taking over as Apple’s iPhone sales manager for Europe and other overseas regions in 2011, he later oversaw retail teams. Towards the end of 2014, Asseman announced his retirement from his most recent position.

Fenger and another vice president, Doug Beck, are in charge of Apple’s sales and foreign teams, respectively. Although Beck is in charge of the health, education, and government sectors, Fenger is responsible for worldwide enterprise sales, services, and hardware. Although both executives report to Cook, neither is listed on Apple’s website with the CEO’s other immediate subordinates.