The one that leads often carries the task of inspiring, motivating and supporting others. It is a great deal of responsibility to fight against all odds and come up as the wisest of all. As an editorial of one of the most successfully emerging business magazines, Business Outreach always has had the eye to feature the most resilient entrepreneurs of all. We always seem to be awestrucked by the visionary perspective of these business leaders which has been the mantra for India’s entrepreneurial success from the last few years. Today, we are not holding back from putting forward the impeccable leadership from Govind Singh Rawat, whose expertise as chef defined entrepreneurial brilliance in the hospitality industry.
Govind Singh Rawat founded LA’CHEF in July 2012 with the goal to provide the market with a top-tier multicuisine experience. In 2014, the second restaurant of LA’CHEF opened at Marris Road, Aligarh which was inaugurated by the famous cricketer, Ajay Jadeja. Govind Singh’s passion in meeting the client’s expectation of good food and premium dining simply creates an industry benchmark in itself. What hugely impacted our analysis is that Govind Singh Rawat is a people’s leader. Rather than being called a ‘leader’, Govind Singh Rawat acts on his title with a profound eye towards perfection. He shares the sentiment behind crafting a good dish which has a huge backdrop of being sourced from fresh, local ingredients. He has expanded that mindset towards LA’CHEF and building a holistic business model. What’s most interesting to understand is that in spite of achieving so much, Govind Singh Rawat has kept an open mind in listening to the ideas of his team members. He shares that one great mind can change the world. But many innovative minds shape the future, the one that ensures sustainability for the next generation.
LA’CHEF, under the supervision of Govind Singh Rawat, has been ahead of the market with a competitive curve. What started as a single restaurant at Baddi in Himachal Pradesh, evolved into a dominant restaurant franchise with the leadership of Govind Singh Rawat. In regards to
education, Govind Singh studied a Masters in Tourism and gradually upskilled himself with industry experience. He believes that customers come to LA’CHEF for its high-quality ambience. A-Level hospitality from the staff and most importantly for the impeccable taste of the food. As a multicuisine restaurant, every taste bud is different. So Govind Singh and LA’CHEF address these subtle, yet vital metrics to stay as the most visited restaurants in the region.
Govind Singh Rawat’s proactive personality compels him to put in every commitment to LA’CHEF. He is not cautious of the results but highly attentive of great service to the customers, which is the definition of a true entrepreneur. Govind Singh Rawat’s key achievement was transforming a struggling hotel into a profitable and guest-centric establishment by implementing a combination of strategic initiatives, improved guest experiences and enhanced team performance. This is what 20 years of industry experience looks like for all the emerging leaders and innovators. Currently, LA’CHEF provides a franchise model and is expanding to other regions. In his initial years Govind has been the prestigious part [as a trainer] of Delhi college of catering and hotel management . He also worked for Uttar Pradesh tourism as a training partner. LA’CHEF is popular among the teenagers , service class, families and the ladies social group. LA’CHEF is also the first choice for corporate events too. In recent years, LA’CHEF has expanded their business to resorts and lounge bars, where they are successfully running in many cities. The social media popularity of LA’CHEF is high amongst the local visitors. The restaurant has the clear and uncompromised vision of offering Indian and International cuisine to customers. LA’CHEF has customers visiting from all age groups. Most importantly, the business never follows an aggressive marketing strategy, but its taste speaks for itself. LA’CHEF is strategizing to hit the overseas market with the guidance of Govind Singh Rawat. The business has a diverse clientele that always come forward with a strong word of mouth marketing. Some of the awards won by LA’CHEF and Govind Singh Rawat are “BEACON OF RELIABILITY” award in the category of “EXCELLENCE IN RESTAURANT CHAIN” at BAKU– AZERBAIJAN, “GLOBAL BUSINESS AWARD” by SONU SOOD (Actor) in Delhi, National Food Award [Delhi] , La’chef also has been also awarded with “Most Women Friendly Work Place” in VIETNAM and many others. When we asked Govind Singh Rawat on his views on business growth, he said, “Do the best you can until you know better. Then when you know better, do better.”
