Shopsy sells apparel for toddlers and kids aged 0 to 12 years, along with toys, fashion, and stationery goods on its platform. Popular kids’ categories on Shopsy include learning toys, kids clothing, kids ethnic apparel, soft toys, and school supplies. Its move into the kids segment comes at a time when a number of entrepreneurs are developing products and services to reach the children’s market, which is likely to grow rapidly.

Flipkart’s Shopsy Enters the Kids

Days after Shopsy named Prathyusha Agarwal as its new CEO, Flipkart’s social commerce department launched a summer collection for kids, signifying its entry into the kids’ category.

Shopsy will use its platform to sell apparel for toddlers and children aged 0 to 12 years old, as well as toys, fashion, and stationery.

Learning toys, kids clothes, kids ethnic wear, soft toys, and school supplies are some of the most popular kids’ categories on Shopsy. Furthermore, popular items in the range include kids’ combination sets of T-shirts and bottoms, learning toys, and stationery items.

In the following months, the company intends to extend its children’s product line. It claims that their kids’ collection is already showing high demand from tier II cities including as Cuttack, Varanasi, Guwahati and Muzaffarpur.

“The Indian market is seeing an increasing demand for kids’ products across multiple categories, positioning it as a promising hub for this segment,” said Kapil Thirani, CEO of Shopsy.

It is worth noting that Walmart-backed Flipkart created Shopsy in 2021 to compete with rivals Meesho and Amazon Bazaar in low-average selling price categories such as clothes, small electronics, and kitchenware.

Shopsy began as a social commerce platform in which members shared catalogues with potential customers via social media and earned a commission on each sale, but it has now shifted away from the reseller model to focus on generating direct customer purchases.

Its entry into the children’s industry comes at a time when a number of entrepreneurs are introducing products and services to capitalize on the market’s rapid growth.

For example, in January, actor Shilpa Shetty Kundra and fashion consultant Ashmika Sadh launched Zip Zap Zoom in the kids’ category.

Vobble, a Bengaluru-based kids audio entertainment platform, received a $1 million seed fundraising round in March from Lumikai and Blume Founders Fund, among other investors.

Last year, Amazon spearheaded a funding round for kids wear firm Hopscotch that raised $20 million.