Flipkart proposed promoting kitchen appliances on Women’s Day. ‘Dear Customer, This Women’s Day, let us celebrate You,’ said the statement. Kitchen Appliances start at $299.

Flipkart apologised on social media on Wednesday for a marketing blunder promoting kitchen equipment on International Women’s Day. Flipkart offered an idea yesterday to market kitchen appliances on Women’s Day. The message stated, “Let’s honour You on Women’s Day, Dear Customer. Kitchen Appliances start at $299 “.

It fueled unfavourable notions about women’s place in the kitchen. As a result, the statement drew a barrage of criticism on social media, with many netizens pointing out that Flipkart’s marketing strategy was insulting in associating women with kitchens and cooking.

As the outcry over the Women’s Day message mounted, Flipkart issued an apology on Twitter today, writing, “We messed up and we are sorry.” “We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day message shared earlier,” it added.