For Arvind Kumar, Director of Jadhao Layland, growth has always begun with introspection. A moment of pause, a glance back at the long road travelled, and a quiet recognition of the resilience that shaped him. His journey is a testament to how discipline, empathy, and clear perspective can influence an entire sector, especially one as essential as agriculture. In a world that now rewards speed, performance, and smart decision-making, Arvind stands out as a leader who has matched industry demands with human understanding, shaping not just machines but livelihoods.
Like many young engineers of his generation, Arvind entered the professional world with aspirations rooted in the automotive sector. But destiny had aligned him with a different calling, a sector where the stakes were not profits or efficiency metrics, but food security and the well-being of millions. His early years in Research & Development proved foundational. Those seven years taught him how an idea evolves into a machine, how machines evolve into solutions, and how those solutions evolve into hope for farmers who struggle every single day. It was here that he cultivated the discipline and technical precision that later shaped his leadership style.
However, his shift to Sales & Marketing brought the defining transformation. Visiting fields, meeting farmers, and witnessing their everyday realities created a deep emotional imprint. Arvind often recalls scenes that still stay with him: elderly farmers straining under the sun, young farmers racing against the weather, and families laboring simply to keep their fields alive. In an era when industries were enjoying technological leaps, he was struck by how large sections of rural India still relied on outdated tools and overwhelming manual labor. That disconnect became the driving force of his life’s work.
Over a career spanning more than 35 years, Arvind has navigated every significant domain within agricultural mechanization, i.e., tractors, implements, pay-per-use models, and rental-based mechanization. What gives him the deepest satisfaction is not the number of machines sold but the sight of a farmer using technology that reduces labor, increases yields, saves fuel, or simply gives dignity to hard work. His promotion to Sales Head in 2006 became a major turning point, shifting his focus from titles to the broader canvas of innovation, strategy, rural needs, and industry-wide transformation.
In 2010, Arvind took on a pivotal role with LEMKEN, a leading German multinational entering India. This wasn’t just another job change; it was a full-fledged entrepreneurial challenge within a global company. From acquiring land and setting up the plant to building teams, designing processes, and developing a go-to-market strategy, Arvind helped lay the foundation of the company’s India footprint. His involvement with the CII Farm Mechanization Committee further opened his eyes to the systemic challenges small and marginal farmers face, challenges far beyond machines, embedded in affordability, access, and awareness.
Leading Jadhao Layland Toward a New Era of Growth
Today, at Jadhao Layland, Arvind Kumar is leading one of the most ambitious growth phases in the company’s history. As Director of Sales & Marketing, he is driving a vision to achieve threefold growth in the next three years. His mandate is vast and deeply strategic: strengthening the company’s product portfolio, diversifying solutions, building a stronger dealer ecosystem, and ensuring the company stays aligned with the real needs of farmers across different regions. JLPL is now introducing advanced seeders, multi-speed rotavators, residue-management implements, and R&D-backed upgrades across categories. The company is simultaneously expanding its footprint across Maharashtra, Madhya Pradesh, Karnataka, and Odisha, driven by rising demand and deeper market penetration.
Arvind’s leadership, however, goes beyond business metrics. He is reshaping the internal culture of the company, revamping HR policies, strengthening training initiatives, building performance-linked incentives, and fostering an environment where people grow rather than stagnate. Recognizing the digital shift sweeping across industries, he has also pushed JLPL to enhance its online presence through region-specific content, product demonstrations, and digital outreach initiatives that resonate with modern farmers.
His earlier stints with industry leaders like HMT, Escorts, SDF, Mahindra & Mahindra, Simpson, LEMKEN, and Force Motors exposed him to diverse corporate environments, each adding layers to his understanding of business, product, and rural psychology. He has successfully managed portfolios ranging from ₹10 crore to ₹200 crore, proving his ability to adapt and scale businesses across phases and markets.
The challenges throughout his journey have been real and deeply complex. Finding skilled manpower, retaining talent unwilling to relocate from cities like Pune and Aurangabad, building vendor ecosystems, and designing solutions affordable for small and marginal farmers were all formidable roadblocks. Yet Arvind remained anchored to a single conviction: India’s agricultural prosperity depends not only on machines but also on mindset shifts.
As he often states, “Innovation in machinery is important, but innovation in thinking is what transforms the rural economy.”
Today, Arvind Kumar stands as one of the most respected voices in India’s farm mechanization sector, a leader who combines technical depth with ground-level empathy, corporate experience with rural insight, and strategy with purpose. His work continues to influence not only the trajectory of Jadhao Layland but also the evolving story of Indian agriculture, where every machine, every idea, and every innovation ultimately contributes to the nation’s most essential workforce i.e. its farmers.
