China’s smartphone sales saw a significant drop of 13% Year-on-Year in 2022, marking the largest drop in the sector over the past decade
China’s smartphone sales saw a significant drop of 13% Year-on-Year in 2022, marking the largest drop in the sector over the past decade.
According to the reports, the reason for this decline is the cautious spending habits of the consumers. The reports further added that the total number of smartphones shipped in China in 2022 was 286 million, a decrease from the 329 million shipped in the previous year. This caused the lowest annual sales value since 2013 and the first time in nearly a decade that annual sales dropped below 300 million.
The Android smartphone maker Vivo was the highest-selling brand in 2022, with a market share of 18.6% however, their total shipments fell by 25.1% year-on-year.
Another Chinese smartphone maker Honor under the brand Huawei, ranked as the second best-selling brand, with shipments growing more than 34%.
The third place for best-selling brands was occupied by Apple and Oppo. Apple’s overall sales fell 4.4% year-on-year, but the company still managed to remain at the top because all other rivals excluding Honor saw sales fall in the double digits.
According to the reports, despite being the best selling brand in the fourth quarter of 2022, iPhone sales were still down due to supply chain issues at Foxconn’s plant in Zhengzhou and weaker than expected demand. China’s Covid-19 restrictions also played a major role in the slowdown of the sales in the country.
The decline in smartphone sales in China reflected the sector’s performance globally.