Bassi will lead business growth in the country by adding new customers and helping create jobs.

Advertising and marketing agency Cheil India has announced the appointment of Neeraj Bassi as Chief Growth Officer. Bassi will lead growth in the country by adding new customers and helping deliver work based on its creative, media, data, activation, and retail capabilities, the company said. In his current role, Bassi will report to Carlos Limseob Chung, Chief Executive Officer, and Sanjeev Jasani, Chief Operating Officer of the company.

He has about 25 years of professional experience in brand management, internal process transformation, and strategic management, the company said in a statement.

He was director of the strategy for the Havas group and director of planning at Ogilvy & Mather India. He has strategic responsibility for brands such as Cadbury’s Dairy Milk & Five Star, Voltas, Honda, HSBC, and Vistara. He also previously served as Chief Strategy Officer of Cheil. Cheil Worldwide Inc. is a marketing company of the Samsung Group.

Jasani said, “We are all geared up for the next chapter in the company’s growth story. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line.“

Bassi added, “The agency has always believed in creating integrated work for its clients. In my last stint, I focused on the Samsung business and was part of the team that did the big flagship launches. This time, as the head of the non-Samsung business, I am looking forward to taking the learnings to other clients across mainline, digital, retail, activation, and e-commerce. It is really exciting to be back in a business role after a long time“.

According to a report, the Indian media and entertainment industry is expected to grow at a CAGR of 8.8% and reach a valuation of Rs 2 crore. It will reach 43 trillion by 2026. In a report titled “Global Entertainment and Media Outlook 2022-2026”, global consultancy PwC said that the size of India’s media and entertainment industry is expected to reach 3, 14 million by 2022, with an overall CAGR of 11.4.