A Hyderabad-based business has announced the debut of its 10-minute liquor delivery service in Kolkata.

Innovent Technologies Private Limited’s flagship brand, Booozie, claims to be India’s first 10-minute booze delivery platform. Several firms already provide online liquor delivery, but none now provide the 10-minute service, according to the company.

According to the announcement, the service was introduced in the eastern metropolis after receiving authorisation from the West Bengal State Excise Department.

Booze is a delivery aggregator that picks up liquor from the nearest shop, with 10-minute delivery by using innovative AI which predicts consumer behaviour and order patterns,” it said.

“We welcome the move by the West Bengal government to open doors for aggregators to ease the deficit in the consumer demand and current supply in the market.”

According to Innovent Technologies, it has developed a B2B logistics management platform that will optimise delivery costs, making Booozie a cheap platform. 

The software intends to pick up liquor bottles from the closest store and finish the 10-minute delivery using AI (artificial intelligence), which anticipates customer behaviour and order trends. A few weeks ago, the state excise agency requested an application for an aggregator. Swiggy, Spencer’s, and Big Basket now provide online home delivery in the state.

According to the co-founder of Booozie, the city’s online liquor trade is worth Rs 200 crore, but it has the potential to grow to Rs 770 crore in the next one to two years. The app would charge between Rs 50 and Rs 150 depending on the order and distance.

“With the advent of cutting edge technologies and Booozie’s commitment to responsible drinking, most of the apprehensions associated with liquor delivery such as delivery to under-age persons, adulteration, excessive consumption etc. have been addressed,” said Booozie co-founder and CEO Vivekanand Balijepalli.

The startup in its LinkedIn page has mentioned,”Our mission is to leverage technology to build a community of like minded people who enjoy drinking and socializing over their common passion. We are a platform that brings users and businesses into an ecosystem of online and offline social experiences around alcohol to create awareness and accessibility.”