In the past two years, the brand has brought on board eminent celebrities to be part of the brand family and promote multiple product ranges, from Kareena Kapoor Khan endorsing the Apple Cider Vinegar Drink to Bhumi Pednekar leading the skincare range.

Leading D2C beauty and wellness brand WOW Skin Science has announced youth icon-superstar Kartik Aaryan and actress Rashmika Mandanna as the new face of WOW Haircare range. 

In the past two years, the brand has brought on board eminent celebrities to be part of the brand family and promote multiple product ranges, from Kareena Kapoor Khan endorsing the Apple Cider Vinegar Drink to Bhumi Pednekar leading the skincare range.

Manish Chowdhary, Co-founder, WOW Skin Science, “As a brand deeply rooted in the philosophy of nature, we ensure that the partners we work with spread our narrative and resonate with our vision. Hence, Kartik and Rashmika made complete sense. Both have an incredible line of work, champion the right causes, and are loved by people across age groups, especially the gen Z. We’re really excited to have them onboard!”

Writer- Ayush Singh