According to a recent report, Apple has made a remarkable achievement by becoming the second largest smartphone player in China for the first time in a whole year, despite a year-over-year decrease of 3 percent in 2022. This shows that the company has been able to maintain its position in the highly competitive market, even with a slight dip in performance.

According to a recent report, Apple has made a remarkable achievement by becoming the second largest smartphone player in China for the first time in a whole year, despite a year-over-year decrease of 3 percent in 2022. This shows that the company has been able to maintain its position in the highly competitive market, even with a slight dip in performance.

Counterpoint Research reported that Apple experienced its most successful quarter to date, with 23.7 percent of total sales being attributed to the company in the fourth quarter of 2022.

According to Counterpoint Research, despite the challenges faced by Apple, including shortages of the iPhone 14 Pro and relatively lower demand for the non-Pro versions of the iPhone 14 due to limited upgrades compared to its predecessor, the iPhone 13, the company still managed to reach its highest-ever quarterly sales share, capturing 23.7 percent of the market in the fourth quarter of 2022. The report highlights this as a significant achievement for the company, given the difficulties it faced.

Additionally, the report also indicated that China’s smartphone sales declined by 14 percent year-over-year, reaching its lowest point in a decade in 2022. Specifically, in the fourth quarter of 2022, smartphone sales in China decreased by 15 percent compared to the same period the previous year.

 The report mentioned that the sudden easing of Covid-19 restrictions in December led to a spike in cases and caused the market to decrease by 5 percent quarter-over-quarter, resulting in its lowest quarterly sales for the year, instead of experiencing the typical seasonal increase.

Additionally, the report stated that Vivo maintained its position as the market leader with a 19.2 percent share in 2022. Furthermore, HONOR was the only brand to experience positive growth in 2022, with a 38 percent increase year-over-year.

According to a report, the popular brands Vivo, OPPO, and Xiaomi experienced significant decreases in demand during the year 2022. These decreases were attributed to economic uncertainty and resulted in a drop of 23 percent for Vivo, 27 percent for OPPO, and 19 percent for Xiaomi compared to the previous year’s numbers.