Demand Generation is a crucial sector that cultivates the benefits in a marketing strategy and helps clients understand the efficacy of a product that might solve a pain point. For the average reader, it is the gatekeeper who has the resources to help make the system more productive. In our latest feature of 40 under 40 2025, Amitesh Kumar has a lot to share from his more than 15 years of industry experience as a Global GTM Strategist.
As the Head of Demand Generation(Global) at Kissflow, Amitesh Kumar has crafted scalable growth systems in the SaaS industry. As the editorial at Business Outreach Magazine, there could be nothing more interesting than tinkering with software that could boost an industry’s workflow. Amitesh Kumar’s leadership mastery has proven not only to sculpt an effective pipeline for revenue growth but also to unravel a holistic relationship between companies and clients, exploring AI-driven GTM systems and experiential events.
When we tried to understand the root of Amitesh’s leadership mindset, he took us back to his graduation days. Back then he built his first digital media venture and soon went on to launch Briddle (Captcha Ads platform), AngelSponsors( Event Sponsorship Platform) and Formsnation (online form builder) in 2012. Amitesh shares that those were the times of experimentation, exploration and committing a lot of hours to create a purpose-driven entrepreneurial ecosystem. Although the resources were scarce and the uncertain future was daunting, Amitesh persevered and considers that timeline as the knowledge of an MBA degree.
With an inner drive to understand the work of Amitesh, the editorial turned to the page of his corporate skillset. Here, we studied the technicalities where over the years, he has led global GTM functions across enterprises and startups, blending creativity with data-driven precision. As a visionary, he believes the future of B2B growth lies in AI-powered GTM infrastructure—where modular agents and systems enable sales and marketing teams to operate faster and smarter. At Kissflow, he leads Demand Generation(Global), where he drives outbound demand generation, field marketing, and enterprise ABM programs that deliver measurable ROI. Simultaneously, he is building an AI-powered demand generation system helping SaaS companies replace traditional SDR functions with modular AI agents. His career vision is to create a globally recognized AI-powered GTM ecosystem that combines strategy, execution, and talent in one high-touch, offline-first model.
In his distinguished career, Amitesh Kumar worked with SaaS companies across the US, Middle East, Southeast Asia, and India, founded multiple startups in martech, events, and consumer tech, including Briddle, Formsnation, Smartadda, and AngelSponsors, designed and executed enterprise ABM and outbound programs that have generated measurable pipeline growth and 450%+ ROI and partnered with CIOs, CMOs, and CROs from industries such as Oil & Gas, Retail, Manufacturing, Healthcare, and Financial Services. The diverse geographical coverage sometimes challenged his supervising capabilities. A fast adaptive economy has thrown several curveballs in learning technology but Amitesh took these roadblocks as cues for lesson learning. Amitesh Kumar is steadfast in building the world’s most powerful AI-powered GTM infrastructure for SaaS companies and says, “The future of GTM is AI-powered, outbound-driven, and experience-led. Build for predictability, not just possibility.”
