Amazon Sale Today: As part of the Amazon Great Indian Festival 2026, Amazon is offering major discounts on smartphones in India. Buyers looking to upgrade to an iPhone, Samsung Galaxy or OnePlus phone can find price cuts, coupon savings, bank discounts, exchange benefits and no-cost EMI options on selected models.
The latest smartphone offers include premium devices such as the Samsung Galaxy S25 Ultra, Apple iPhone 16 and OnePlus Nord 6, along with several mid-range and budget 5G smartphones. Amazon says some smartphone deals are among its best prices of the year.
Samsung Galaxy S25 Ultra gets a major price cut
One of the biggest premium smartphone offers currently available on Amazon is the Samsung Galaxy S25 Ultra 5G. Amazon lists the phone at an effective price of ₹84,999, including a ₹5,000 coupon offer. The flagship comes with a 200MP camera system, Galaxy AI features and a 5,000mAh battery.
Amazon is also offering additional savings through eligible payment methods. Customers using eligible SBI Credit or Debit Cards can get a 10% instant discount, subject to the applicable terms and conditions. Exchange offers may further reduce the effective purchase price on eligible devices.
For buyers looking for a high-end Android phone, the Galaxy S25 Ultra is therefore one of the key Samsung deals to check today.
iPhone 16 deal gets attention
The Apple iPhone 16 is another major attraction in the current smartphone offers. Amazon is promoting the iPhone 16 as a value-focused deal, powered by Apple’s A18 chip and designed to support Apple Intelligence.
Fresh sale coverage has reported the iPhone 16 128GB at ₹74,999 as a headline Amazon offer, although the final payable amount can vary depending on the colour, seller, payment method, coupon availability and stock.
Buyers should check the live Amazon product page before placing an order because smartphone prices and promotional offers can change during the sale.
OnePlus Nord 6 available with extra savings
OnePlus fans also have a notable option in the current Amazon smartphone lineup. The OnePlus Nord 6 is listed at ₹42,999, with Amazon including a ₹2,000 credit-card EMI bank discount in the advertised effective price. The phone also comes with an option for up to six months of no-cost EMI, subject to eligibility.
The Nord 6 is positioned as a performance-focused option, making it relevant for buyers who want strong gaming and battery performance without moving into the premium flagship price range.
More smartphone deals worth checking
Amazon’s current smartphone offers extend beyond Apple, Samsung and OnePlus. Some of the notable prices announced by Amazon include:
- Samsung Galaxy A56 5G: ₹31,999, with up to six months of no-cost EMI.
- OnePlus Nord CE6: ₹33,999, including a ₹2,000 credit-card EMI bank discount.
- iQOO 15R: ₹46,499 after a ₹7,500 coupon saving.
- iQOO Z11 Lite 5G: ₹15,499 after a ₹2,000 coupon offer.
- REDMI 15C 5G Prime Edition: ₹15,999.
- Lava Bold N4 Pro 5G: ₹13,999, including a ₹1,000 bank discount.
This gives shoppers options across premium, mid-range and affordable 5G smartphone segments.
Amazon Sale 2026: Smartphone Price Comparison
| Smartphone | Listed / Base Price | Coupon Discount | Bank Discount / Benefit | Effective Price* | EMI Options |
|---|---|---|---|---|---|
| Samsung Galaxy S25 Ultra 5G (12GB/256GB) | ₹89,999 | ₹5,000 coupon | Amazon Pay ICICI cashback ₹4,245** | ₹80,660 | No-cost EMI; ₹9,389/month × 9 months reported |
| Apple iPhone 16 (128GB) | ₹74,999 | Included in deal price | SBI card 10% instant discount*** | ₹74,999 reported | No-cost EMI available on eligible transactions |
| OnePlus Nord 6 | ₹52,999 | — | Credit-card EMI bank benefit | ₹42,999 | Up to 6 months no-cost EMI |
| Samsung Galaxy A56 5G | — | — | Eligible bank/EMI offers | ₹31,999 | Up to 6 months no-cost EMI |
| OnePlus Nord CE6 (8GB/128GB) | — | — | ₹2,000 credit-card EMI benefit | ₹33,999 | No-cost EMI available |
| iQOO 15R | ₹69,999 | Coupon included | Bank/EMI benefit | ₹46,499 | Up to 3 months no-cost EMI |
| iQOO Z11 Lite 5G | ₹40,999 | Coupon + bank benefits | Included in deal | ₹24,999 | EMI options subject to eligibility |
| Redmi 15C 5G Prime | ₹29,999 | — | Applicable bank offers | ₹15,999 | EMI options subject to eligibility |
| Xiaomi 17 | ₹1,19,999 | — | Credit-card EMI bank benefit | ₹59,999 | Up to 6 months no-cost EMI |
SBI card and other payment offers
The smartphone prices can become more attractive when combined with eligible payment offers. Amazon is offering a 10% instant discount on eligible SBI Credit and Debit Card transactions, including eligible credit-card EMI purchases. Prime members can also receive additional savings on selected offers.
Amazon Pay users have additional benefits as well. The Amazon Pay ICICI Bank Credit Card offers unlimited 5% cashback for Prime members and 3% for non-Prime customers, subject to the applicable terms.
Amazon Sale Today: What buyers should check before ordering
Shoppers should not look only at the displayed discount percentage. The final price can depend on coupons, bank offers, exchange value, seller, storage variant and payment method.
For expensive smartphones, buyers should also compare the effective price after all eligible discounts rather than relying only on the MRP discount. Exchange value can vary significantly depending on the old phone’s model and condition.
Amazon’s smartphone deals are live now, but individual prices, coupons and inventory can change during the sale. Therefore, buyers should verify the final price and offer terms on the Amazon product page before completing the purchase.
Bottom line: Today’s Amazon smartphone offers cover everything from the premium Samsung Galaxy S25 Ultra and iPhone 16 to performance-focused OnePlus Nord 6 and more affordable 5G models. For shoppers planning a phone upgrade, checking the live price, bank discount, coupon and exchange value together can help determine the actual deal available at checkout.
