In today’s world of data and innovation, resources are more accessible than ever, making it possible to create products that directly address market pain points. In retail, however, one challenge persists: customers want top-quality apparel at an affordable price. With markets saturated and choices endless, the true differentiator lies in delivering value — whether it’s affordability with variety, reasonable prices with durability, or premium elegance at accessible rates.
For millions of customers across West Bengal, Baazar Retail Pvt. Ltd. has emerged as a trusted household name, with its flagship brands Baazar Kolkata and Fashion City fulfilling this promise. These brands have consistently provided the right balance of quality and affordability, making fashion accessible to the masses. Recently, Baazar Retail Pvt. Ltd. expanded into Hyderabad, opening an exclusive new store that reflects its vision of serving hyper-local markets.
Behind this expansion and the growing resonance of its brands stands Umesh Sharma, a marketing and branding professional who has been instrumental in scaling Baazar Retail Pvt. Ltd. with his creative campaigns and innovative strategies. With years of experience, Umesh has mastered the art of storytelling in retail — ensuring that the right products reach the right audience at the right time.
The editorial team of Business Outreach Magazine describes West Bengal as India’s cultural capital, and festivals like Durga Puja are a testament to that identity. Understanding the power of this moment, Umesh crafted large-scale campaigns that positioned Baazar Kolkata at the heart of the celebration — blending influencer tie-ups, festival branding, and immersive customer experiences. His approach ensured that the brand’s value proposition reached millions.
With the Gorabazar outlet at West Bengal, Umesh is further strengthening the brand’s connection with hyper-local markets. By leveraging two decades of customer trust, both Baazar Kolkata and Fashion City continue to build deeper relationships with their audiences. His academic foundation in business and marketing equips him with strategic decision-making skills and resilience — vital traits in a highly competitive industry.
Reflecting on his journey, Umesh highlights the challenges of working with limited resources while competing against national retail giants. Yet, through innovation and persistence, he built campaigns that not only drove footfalls but also shaped memorable customer experiences. His exceptional contributions were recently recognized when he was honoured at Sansad Bhawan by Shri Chirag Paswan. Looking ahead, Umesh envisions Baazar Retail Pvt. Ltd. leaving behind a legacy built on emotional connections — where customers don’t just shop, but truly belong. As he rightly says: “Marketing is not about selling products; it’s about creating experiences that people remember.”
