Source: Entrackr
Mumbai: Clean-label nutraceutical brand Wellbeing Nutrition has announced revenues of around ₹170 crore in FY25, with approximately year-on-year growth of over 100%. Despite the strong jump in revenues, the company is also up to a little over ₹30 crore, according to its spokesperson.
The brand, started by Avnish Chhabria in 2019, has been rapidly expanding in the health and wellness segment. Wellbeing Nutrition made about ₹80 crore in revenue in the first quarter of FY26. The company achieved a 2% loss at contribution margin (CM3) but is forecasting improvement in the level of COGS in the next quarters.
Goals and Plans for Growth
The company is expected to reach gross sales of ₹350 crore for the current fiscal year (FY26). Historically, it has set a goal of cutting losses by 20-30%. In FY27, the goal is to reach revenue of ₹600-650 crore. Wellbeing Nutrition also wants to aim for EBITDA profitability by the end of this fiscal year; it believes it can achieve this goal as it continues to grow rapidly and add to its product depth.
Online and Offline Presence
Wellbeing Nutrition sells products via a variety of on- and offline channels. The online channel, including their D2C website, Amazon, Nykaa, and quick commerce partners, accounts for about 70% of sales. Offline channels, such as pharmacies, modern trade, stores, malls, and airports, account for about 25% of sales, while exports account for about 5-10%.
Wellbeing Nutrition has an established retail distribution in India where products are available in 3,700 stores and growing. In addition to their established retail in India, Wellbeing Nutrition ships to over 25 international markets including the US, UK, UAE, and several other markets across Southeast Asia.
Funding and Growth
Up until now, the company has generated almost $14 million in total funding according to the startup knowledge data platform TheKredible. The company has had $10 million in Series B Fireside Ventures and Hindustan Unilever (HUL) leading their growth in operations, retail, and product in December 2022.
At present, Wellbeing Nutrition’s footprint is in categories such as sleep, immunity, beauty and stress, and in FY26 it plans to develop 20–25 products, particularly in areas demonstrating accelerated growth such as kids’ nutrition and gut health.
Rivalry in a Growing Market
The Indian nutraceutical and wellness market has seen steady growth with consumer demand increasing for health-based products. Wellbeing Nutrition is competing against brands such as Oziva, Kapiva, Gynoveda, and Nyumi. Nonetheless, with consistent triple digit growth, an optimal sales mix by channels, and aggressive expansion, the company, with its aim to become a player at scale profitability, is well positioning itself.
