Source: Entrackr
FitFeast, a health food startup based in Gurugram, raised ₹5.5 crore ($642k) in seed funding. The round was led by Inflection Point Ventures (IPV), a reputed early-stage investment firm. Also investing in this round were Raghav Singhal (Founder, Swasthum Wellness), Santosh Govindaraju, and Abhishek Chopra and Aabhas Khanna, both HSBC executives.
The new capital will help FitFeast expand all over India. The company hopes to improve its digital footprint, grow sales on e-commerce and quick-commerce platforms, and access metro and tier-I city customers. It also plans to add new healthy products and expand its leadership and marketing teams.
Founded in 2021 by Aditya Poddar, FitFeast is dedicated to making tasty, high-protein snacks that appeal to health-conscious consumers. Some of their more popular products include protein chips, protein shakes in the flavour of Malai Kulfi, dessert-flavoured protein bars, and nut butters. FitFeast appliances place a similar emphasis on nutrition with great taste!
FitFeast operates a direct-to-consumer (D2C) model allowing customers to purchase products directly from the company’s website. Besides, the brand is available on major online platforms like Amazon, Flipkart, and Zepto. FitFeast claims it now delivers to more than 20,000 pin codes in India.
FitFeast was thrust into popularity following its appearance on Shark Tank India Season 4, which gained it national recognition. FitFeast subsequently claims to have sold over 10 million grams of protein via its range of products.
FitFeast has gained serious media traction with the appointment of former Australian cricketer Shane Watson and Indian cricketer Axar Patel as both investors and brand ambassadors. Their involvement is expected to help FitFeast massively improve its visibility with the brand’s target and influential young customers who want to stay fit and healthy. With two popular sports personalities endorsing the brand, consumer trust is expected to deepen and excitement is building!
FitFeast claims to have ticked over ₹50 lakh in monthly revenues, and has experienced 5x growth over the past four months. As it continues to respond to flavour innovation and healthy ingredient demands, and as long as it maintains online availability, the growth looks promising.
FitFeast, backed by robust investors and cricket stars, plans to expand in the fast-growing healthy snacking sector. The company is committed to providing increased accessibility to nutritional protein-rich snacks for different people across India along with more exciting new flavours and formats to be launched.
