In the supporting district, a “unicorn” is a first-class startup firm with a valuation of more than $1 billion. Aileen Lee, the facilitator behind Cowboy Ventures, a seed-stage startup capital firm organized in Palo Alto, California, high-leveled the word all along. Aileen Lee, the founder of Cowboy Ventures, created the phrase when she referred to the 39 firms with a valuation of more than $1 billion as unicorns. The word was used to emphasize the rarity of such enterprises. Since then, the definition of a unicorn startup has stayed unaltered. However, the number of unicorns has increased. 

Unicorns may correspondingly recommend an enrollment plan in the HR (HR) industry. HR bosses could have particular standards concerning filling a position, which drives them to look for individuals with skills that are more indispensable than those expected for a given job. Generally, these leaders are looking for a unicorn, which creates an opening between their ideal new youngster and whom they can browse the pool of open novices.

Definition: Making heads or tails of Unicorns:

A unicorn by a wide margin most in the monetary business recommends as a clandestinely held startup with a valuation of more than $1 billion.

Home-sharing behemoth Airbnb, PC game draftsman Epic Games, and money affiliations Robinhood and SoFi are among the most exceptional unicorns spread across the United States.

Aileen Lee first explained unicorns in the endeavor business in her article “Welcome to the Unicorn Club: Learning from Billion-Dollar Startups.” She took a gander at programming affiliations made during the 2000s and spread out that basically, 0.07 percent of them came to $1 billion valuations.

Unicorns and Venture Capital:

Since the dissemination of Lee’s paper, the word has come to suggest a relationship in the progression, adaptable turn of events, and data headway districts—ordinarily at the intersection point of all of the three—with extraordinarily high valuations that are not kept up with by their mysterious financial viewpoints.

In a blog section, Benchmark Capital embellishment and experience ace Bill Gurley examined the separation between late-stage private capital social event promises and an IPO, imparting that “an extraordinary 80 restrictive associations have raised financings at valuations more than $1B” since the 2010s, and that “late-stage money related allies, unhinged for shareholding positions unimaginable ‘unicorn’ affiliations, have deserted their standard wagered evaluation.”

The contention about whether unicorns in the improvement business are a reinflation of the last piece of the 90s site influence drives forward. For example, John Mullins, the writer of the book The Customer-Funded Business, guarantees that the improvement in the number of new firms, valued at more than $1 billion, is an unquestionable side effect of market foam. Others say that the tremendous number of firms with predominant types implies another flood of unequivocally settled efficiency, basically indistinguishable from the presentation of the print machine around quite a while ago. As exhibited by research, starting around 2019, SV Angel had made the most early-stage interests in new associations respected at more than $1 billion. Others guarantee that globalization and public bank cash-related courses of action since the Great Recession have made unprecedented floods of unprecedented floods that twist across the globe looking for unicorns.

Features of the Unicorn:

Being a unicorn is not easy, and each unicorn today has its narrative, complete with a list of characteristics that worked in its favor. We’ve compiled a list of common characteristics shared by all unicorns:

  • Disruptive innovation: Almost all unicorns have disrupted their respective fields. Uber, for example, transformed how people commute. Airbnb altered how people arranged their trip accommodations, and Snapchat altered how people used the social media network, among other things.
  • The ‘firsts’: It has been observed that unicorns are generally the pioneers in their respective industries. They alter people’s behavior and eventually build a need for themselves. They are also considered to be keeping innovation going to remain ahead of competitors who may later bloom.
  • Great Technology: Another common theme among unicorns is that their business models rely heavily on technology. Uber’s approach was adopted by creating a user-friendly app. Airbnb shrunk the world by utilizing the finest of the internet.

According to recent research, 87 percent of unicorn goods are software, 7 percent are hardware, and the other 6 percent are other products and services.

  • Consumer-oriented: 62 percent of unicorns are B2C businesses. Their objective is to simplify and make things easier for customers while also being a part of their daily lives. Another significant feature of these firms is their ability to keep things inexpensive. Spotify, for example, has made music listening more accessible to people all around the world.
  • Privately owned: The majority of unicorns are privately held, which increases their worth when an established corporation invests in them.

According to CB Insights, there are 361 private enterprises worth more than $1 billion around the globe. India has 16 of these firms, accounting for 4% of the total. In addition, India is just a hair behind the United Kingdom, which has 19 unicorns and a 5% worldwide share.

A list of Indian unicorn startups

  • Mindtickle: Itis a data-driven sales preparedness and enablement system that improves revenue growth and brand loyalty. Revenue and sales executives may use Mindtickle to continuously analyze, diagnose, and improve the knowledge, skills, and behaviors needed to effectively engage buyers, accelerate sales, and drive growth.
  • Flipkart: Flipkart, which was founded in 2007 and is now one of India’s top e-commerce firms, is the success story of two friends, Sachin Bansal and Binny Bansal. With a current valuation of more than $15.5 billion, Flipkart is well ahead of all other Indian e-commerce businesses.
  • PayTM: Launched in 2010 by Vijay Shekhar, PayTM is owned by One97 Communications, which was founded in 2010, when mobile phones were barely entering the lives of the average Indian man. One97 Communications evolved from mobile top-up service to a bus and rail ticket booking service, a bill payment enabler, and a full-fledged payment service provider for enterprises, and was renamed PayTM. PayTM has gone a long way, with a current worth of about $2 billion.
  • Razorpay: a Bangalore-based fintech startup founded by Harshil Mathur and Shashank Kumar, recently raised $100 million in Series D funding led by GIC, Singapore’s sovereign wealth fund, as well as Sequoia and our existing investors Ribbit Capital, Tiger Global, Y-Combinator, and Matrix Partners, and has joined the unicorn club. They founded the company with the basic goal of assisting every business in accepting digital payments, and they have made significant progress toward that goal over the years.
  • Meesho: Founded in 2015 by Sanjeev and Aatrey Barnwal, Meesho is a resale platform for small and medium-sized enterprises that allows them to begin their online endeavors using social media platforms like Facebook, Instagram, and WhatsApp. The Bangalore-based firm allegedly has 100K registered suppliers to over 26K postal codes across 4000+ locations, producing over INR 500 Cr (about US $68 million at the current exchange rate) in income for small businesses.
  • PharmEasy: Dhaval Shah and Dharmil Sheth launched PharmEasy in 2015, and it offers a wide range of services such as sample collection for diagnostic testing, teleconsultation, drug delivery, and so on. It also gives pharmacists the option of combining purchase with delivery and logistical support. PharmEasy now has relationships with over 60K brick-and-mortar pharmacies and 4K physicians across India in over 16K postal areas.
  • CRED: Founded in 2018 by Kunal Shah, the Bangalore-based fintech business reached the unicorn club with a $2.2 billion value. CRED is a members-only organization that rewards people for paying their credit card bills on time by offering them appealing deals and access to high-quality events. It is a platform that enables credit cardholders to manage several cards. It is a tool that allows credit card users to manage several cards while also analyzing their credit scores.
  • Urban Company: Founded in 2014 by Abhiraj Bhal, Raghav Chandra, and Varun Khaitan, Urban Company is an all-in-one platform that allows consumers to engage premium service experts ranging from masseurs and beauticians to couch cleaners, carpenters, and technologists. Urban Company has created a network of 40,000+ certified service workers and served over 5 million consumers in major metropolitan locations across the world.
  • Zeta: Founded in 2015 by Ramki Gaddipati and Bhavin Turakhia, Zeta became a unicorn in 2021 after earning $250 million in its Series C fundraising round. Zeta provides a neo-banking platform for credit, debit, and prepaid product issuance, allowing businesses to build appealing retail and corporate solutions. Furthermore, Zeta provides digital solutions to businesses in need of automation.
  • BharatPe: Ashneer Grover and Shashvat Nakrani launched the firm in 2018. BharatPe introduced the first UPI QR code for retailers in India, and it has already moved into other financial services. BharatPe is a market leader in UPI offline transactions, now supporting over 50 lakh retailers across 35 cities in India.

The introduction of the Goods and Services Tax (GST) in India has changed the way businesses function today. Many indirect taxes have been eliminated by GST and are now grouped under one roof. As a result, there are particular GST requirements for startups that must be obeyed to provide compliance relief and other benefits to such businesses.
(Also Read, List of Top Unicorns in India)

Is it possible for a startup to be a unicorn?

Yes, the answer is yes. Unicorns are startups with a valuation of more than a billion dollars. Startups with valuations of more than $10 billion are referred to as decacorns (super unicorns). Dropbox, SpaceX, and WeWork are a few instances of decacorn companies.

There is a unique phrase for what we call a unicorn among Canadian startups. It’s’ narwhal. ‘ This implies that any Canadian startup firm valued at more than $1 billion is referred to as a narwhal. Narwhal businesses include Hootsuite and Wattpad.

Unicorn valuations:

The value of unicorns isn’t completely forever settled by how money-related allies and monetary benefactors recognize affiliations will make and advance throughout a drawn-out time. In this way, all that diminishes to longer-term presumptions. This shows that their costs don’t have anything to do with their monetary show. Incalculable, these affiliations potentially, by and large, get any cash when they first get rolling.

Unicorn Illustrations:

Unicorns aren’t astonishing animals; they’re correspondingly reliably alluded to in outstanding business and cash-related discussions.

US Unicorns:

Uber, Airbnb, SpaceX, Palantir Technologies, WeWork, and Pinterest are instances of exceptional unicorns spread out in the United States.

Chinese Unicorn:

Didi Chuxing, Xiaomi, China Internet Plus Holding (Meituan Dianping), and are among the unicorns in China.


The term “unicorn” has progressed from a legendary creature to a common topic in business and financial discussions. Today, unicorn enterprises have achieved notoriety and carved themselves a niche in the market. That being said, not every unicorn will turn out to be a successful business. The premise is that no startup should cease working after reaching a certain milestone. New associations worth more than $1 billion are known as unicorns since they are so extraordinary — constantly, these affiliations have seen taking off progress or market impacts, driving them into near a mind-boggling class because of their exceptional case. We want to acknowledge that you are inclined toward the article above. 

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