Shikhar Dhawan Joins Que, an Eyewear Startup, as an Investor

QUE, which was started by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, will soon be rolling out and providing the products to the market with the aim of capturing market share.

Based on what the company announced, Dhawan’s representations brought a strategic component to the brand.

The cricketer Shikhar Dhawan has also invested in QUE, a boutique eyewear brand, while simultaneously serving as their brand ambassador.

According to the firm, Dhawan’s relationship with the brand will be critical in allowing it to launch aggressively, increase marketing efforts, and improve product offerings.

As someone who loves both design and utility, I believe QUE’s novel approach to eyeglasses will appeal to people looking for high-quality items that fit their lifestyles.

He further stated that the objective behind this alliance was to set augmented norms in the Indian eyewear arena and thus ensure the safest eye protection for the people.