Agritech Firm Superplum Obtains $15 Million From Investors to Develop Its Fresh Fruit Business

Superplum has created a direct-from-farm food supply chain, utilizing unique technologies and cold-chain infrastructure to significantly enhance how fruit is farmed and delivered to market.

Superplum, an agritech startup that offers quality fresh fruits, announced on Monday that it has raised $15 million from investors to grow its business.

The company’s newly appointed chairman, Erik Ragatz, a former partner and current senior advisor of the international private equity firm Hellman & Friedman, spearheaded the funding round.

He joins a distinguished group of current investors that includes Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Superplum has created a direct-from-farm food supply chain, utilizing unique technologies and cold-chain infrastructure to significantly enhance how fruit is farmed and delivered to market.

It also provides traceability, allowing customers to see pesticide test results for each batch and follow the fruit from farm to table.