Top 10 Advertisements That Failed In the Indian Market

It is said, “Success is the next chapter of failure”. While we notice and discuss success, which is quite obvious, what we intend to overlook is the failure and most importantly the reasons for failure.

An advertising campaign is a series of advertisements that promotes the product or service through single-theme messages or ideas that make up an integrated marketing communication. 

There was a time when middle-class families in India had 3 constant options in their minds – WagonR, Alto, and Maruti 800.

In the same year, Amul Macho released an advertisement that showcased a woman washing a man’s advertisement and making comments such as “yeh toh bada toing hai” repeated in the background.

Idea Network began with the collaboration of Aditya Birla, Tata, and AT&T Wireless and is now Vodafone Idea (Vodafone and Idea merged in 2018.

Gillette is a well-known brand, but when it released the Vector razor in India, it was one of the most disastrous marketing initiatives in Indian history.